If a picture is worth a thousand words, emojis just might be worth a million! We are all familiar with that certain sense of victory that comes with punctuating your conversation with one of these little icons that captures emotions that sometimes get lost in text.
So what purpose do emojis serve, other than being a lot of fun? While the benefits that technology brings to communication are immeasurable, many people echo the same complaint. Jami Oetting of Hubspot shares, “people are struggling with how to communicate in a digital way. The lack of face-to-face interactions means we also miss out on body language and facial cues that help us understand the emotional underpinnings of a response.”
This is where emojis swoop in to save the day in our text filled world.
Emojis are the key to adding emotional context to your conversation. According to Psychologist World, “a study of students at a secondary school and their use of emoticons suggested that they can help reinforce a message’s meaning. Researchers found that emoticons, when used in conjunction with a written message, can help to increase the “intensity” of its intended meaning.” Personally, it's hard for me to imagine a weekly update to my favorite clients that doesn’t include a smiley face. I want them to know not only am I excited to be working with them, but also to remind them that there is a real person behind the emails they receive. The same can be said for brands trying to reach the shoppers that love their products. Emojis can serve as a personal reminder that there is a person behind the brand and communications that they’re receiving.
Consider these stats:
- On average, more than 60 million emojis are sent every day on Facebook and 5 billion are sent on Messenger.
- Using emojis in a Facebook post can increase the number of likes by 57% and shares by 37%
- Emojis can increase the engagement of a Tweet by 25.5%
- 56% of brands saw an increase in open rates when email subject lines included emojis.
As marketers we should strive to realize the importance and impact that emojis can have in humanizing our brand - we love these examples of how brands have used emojis to reach their audiences. While it would be nice to have an emoji for all fresh produce, you can still use emojis in your communications and you can expect to see more and more of them to slide into your inbox and beyond. From emails to social media, there are plenty of opportunities to convey emotion, show your audience your clever side and humanize your brand with emojis!