Cost-Effective, High-Impact Marketing Activations Worth Investing In
One of the best-kept secrets in produce marketing? You don’t need a massive budget to make a massive impact. By investing in areas that strengthen your brand’s presence, inspire audience engagement, and boost visibility across mediums, even a modest spend can fuel impressive marketing results. Let’s explore a few of the ways produce brands are getting the biggest bite for their buck.
1. Strong Brand Messaging & Polished Sales Assets
Not only is defining proper, strategic brand messaging one of the most cost-effective marketing moves you can make – it’s the one you should prioritize first. Then, it will serve as the compass that guides every other marketing effort you take on. When done right, it establishes clear brand positioning, communicates your “why” in seconds, streamlines a cohesive message across all internal and external communications, and becomes the go-to language for every sales and marketing asset you create.
When utilizing this established brand messaging, some of the most effective sales assets are the simplest. A polished and compelling branded sales presentation or a sharp one-pager cost only a fraction of a full rebrand, yet they’re often the most used and open doors to bigger opportunities.
We’ve experienced this firsthand with many brands like Duda Farm Fresh Foods, as we developed strong, targeted messaging and high-quality sales assets which solidified their brand positioning in the industry as a leading grower, shipper, processor and marketer of fresh vegetables and citrus while guiding shopper marketing strategy for the Dandy brand. (See more here)
2. Relevant, High-Quality Ad Design
Targeted advertising—whether in print or digital—can deliver outsized results without an outsized budget. The key is timing, relevance, and creative that stops the scroll (or the page turn). Strategic, seasonal campaigns allow you to show up when buyers are already primed to purchase, keeping spend efficient while maximizing impact.
For example, partnering with LGS Specialty Sales to create a digital advertising campaign highlighting their Suavo Avocados® and Darling Limes® for Cinco de Mayo with punchy, attention-grabbing copy like “Guac Up for Cinco de Mayo” and “It’s Cinco de Mayo Somewhere”, captured peak demand during the year’s second largest sales window for avocados. Similarly, print and digital ads featuring summer citrus varieties with language like “Your One-Stop Shop for All Your Citrus Needs” and “Turn Up the Heat on Summer Citrus Sales” highlighted peak-season availability and boosted awareness right when buyers were looking for it.
3. Engaging Social Media Presence
Social media is one of the fastest, most affordable ways to keep your brand visible, relevant, and connected to your audience. By pairing eye-catching visuals with engaging storytelling, you can build brand authority, foster authentic connections, and inspire your audience daily—without a lofty ad budget.
From bold recipe photography to snackable video clips, content that reflects your brand’s personality and joins into trending conversations can leave a lasting impact. Lifestyle shots, quick how-to videos, and even simple, branded graphics can elevate your feed and increase engagement.
In working with Super Starr International to create updated branding and a unified social media style guide, we established a unified look to present consistently to both trade and shopper audiences. Crafting a tailored social content strategy—complete with custom visuals, copy, and posting plans can transform a brand’s social media presence into one of their most powerful marketing tools.
Whether you need strong, defined brand messaging and polished sales assets, ad creative design for your next seasonal campaign, or scroll-stopping social content, we specialize in delivering high-quality marketing services tailored to each brand’s positioning, budget and goals. Not sure where to start? Schedule a free discovery call, and let’s map out your next best steps together.
