I can picture it now… you’ve just finished drafting killer email copy that is concise, explicitly communicates the benefits of what you are offering, and has a crystal clear call to action. Check, check, and check, right? Not quite. Now, you need to draft the perfect subject line that entices people to actually open your email. We’re sharing three tips to help you draft more effective email subject lines to increase your open rate and get your emails seen!
Three Tips For Writing Effective Email Subject Lines:
1. Be clear
Statistics tell us that when your audience is flying through their endless sea of emails, your marketing email only has a few seconds to catch their attention before they move past it. This is one reason why it’s important to be clear in the subject line about what important and exciting content the recipient can expect when they open your email. Plus, clarity builds trust with your audience when they click through to an email that follows through on what was promised. One way to do this is by including numbers in your subject lines, which according to Campaign Monitor, have been known to increase email opens by 57%.
Here are three subject lines that effectively incorporate this tip:
- “Brighten up your spring with 4 fresh salad recipes “
- “5 time-saving cooking hacks to speed up your meal prep!”
- “Check out these quick and tasty air fryer recipes “
2. Use personalization
In a different study by Campaign Monitor, research showed that emails with personalized subject lines are 26% more likely to be opened! If you’re not already, it’s time to start taking advantage of email personalization tools to catch the eyes of your audience. Simply adding the recipient’s name to the beginning or end of your subject line is an effective way to add a personal touch to your message and make it feel as if it was written to them specifically. To dive further into this strategy, check out one of our previous Core posts on three smart ways to integrate personalization into your email strategy.
Examples of subject lines that effectively utilize personalization:
- “Looking to spice up your weeknights, (insert contact’s name)?”
- “(insert contact’s name), your kids will love this quick and nutritious lunch!”
- “5 nutritious snacks just for you, (insert contact’s name)”
- “Gear up for a frosty (insert contact’s city/state) winter with these warm, hearty dinner ideas!”
3. Keep it fun!
Crafting an email subject line that is catchy and lighthearted is sure to help your email stand out from the rest. Some marketers like to liven things up with the use of emojis in their subject lines. In fact, HubSpot reported that 56% of brands using emojis in their email lines had higher open rates. If you choose to experiment with emojis, Mailchimp recommends they be used carefully and limited to only one emoji at a time. Regardless, this is an opportunity to allow your brand’s personality to shine through, which can help your email content to feel relatable and relevant to the recipient!
Examples of fun, eye-catching subject lines:
- “Berry sweet summer savings inside! “
- “Fan-favorite recipes for a winning tailgate “
- “Taco ’bout a tasty Tuesday night dinner “
- “Put a lemony twist on your holiday baking, (insert contact’s name)! “
If you’re looking for other ways to level up your overall email marketing strategy, give us a call! We’d love to talk. We’re also offering a limited-time offer on custom email templates to help you better reach your target audience. If you’re interested in learning more, reach out to firstname.lastname@example.org.