Culture & Creative

436 Salad Bars Donated to CA Schools at United Fresh.
If you don’t have a copy of Sheryl Sandberg’s new book titled, “Lean In”, I highly recommend that you pick up a copy before your next cup of coffee on the patio, book club or flight. Sheryl is an amazing writer (and oh, by the way, is the COO of a little company called Facebook) and her words are moving, compelling and funny. From the beginning of the book, Sheryl convinces you that she is as real as she is convicted to her passion to encourage women to “lean in” and live life doing what it is that you truly were meant to and want to do, without fear and without boundaries.

I think that “Peeps” is a bit of a misnomer. These fluffy, sugar-coated calorie bombs don’t just tiptoe onto the scene. They rush into springtime with a ROAR, taking over Easter baskets like a plague. And their marketing prowess is just as aggressive, but in an effective, endearing and even hysterical way. Check out these examples to see what I’m talking about.

Who knew that glorified marshmallows could be so versatile? And have so much personality?? Since we’re constantly fine tuning our content creation skills, we decided to throw ourselves a curveball and work with some very un-FRESH materials. We quickly discovered that Peeps make terrific supporting actors, muses, dancers, crafting materials and s’more! Take a look at the following five ways to create content with Peeps.

We believe that “Brand” = Values + The People Who Support & Contribute To Them + What People Think About You. Marci will talk more about how to be a trusted brand in tomorrow’s post, but today we want to focus on the people part. When reviewing our own website and blog analytics we discovered that our Team and Authors pages are regularly two of the most visited pages on their respective sites, which is excellent news since your team page is ground zero for humanizing your brand.

This discovery indicates that visitors want to learn more about the individuals who support and contribute to your company values. They want to get to know you, in addition to knowing your products and services.

Isn’t there something about the first few days of spring that makes a person giddy? Warmer weather moves in, chilly winter fades away and the sun beams just a little bit brighter and longer each day. Parks become filled with families, kids ride their bikes, hit up their favorite fishing hole or create chalk art masterpieces on the sidewalk. And if that’s not enough to induce a zealous spirit, just leave it to NCAA’s March Madness basketball tournament and MLB’s opening day of baseball season to keep people cheering from the rooftops.

We got to talk with Jessica about her district’s salad bar journey and are excited to share her story below.
We never tire of sharing the Salad Bar Story.

Back in 2010, we were just dabbling in video content, yet one of our first attempts proved to be a huge success for The Core. That seemingly silly video racked up the most views and comments of any post up to that point (and still stands among our best performers). Since then, (we hope) we’ve improved our on-screen presence, as well as our editing capabilities, but we’re still proud of this piece of DMA nostalgia. With the addition of new team members, we decided to subject them to the Irish accent initiation and repost the updated vid just in time for St. Patty’s Day. So, sit back with your pint of choice and enjoy as we voluntarily make fools of ourselves…. again!

All the DMA’ers have quite a diverse food palette and enjoy lots of different cuisines. But there is one thing we all agree on, avocadoes RULE! Especially when mixed with an ensemble of other great tasting fresh veggies. Move over guacamole, you have some new competition – Avocado Cups with Bell Pepper and Tomatoes. These Easter egg shaped beauties make a great complement to fresh and health Easter meals!

Here’s how you create these tasty masterpieces:

Many people, when asked to associate colors with the month of March, will answer an array of greens in honor of St. Patrick or a pastel palette to match Easter eggs. Not me. I see visions of royal blue, orange, black, and variations of gray and white. That’s MADNESS, some may say, and they’re right. My entire month is consumed by March Madness, the name given the hype surrounding the NCAA Basketball Tournament.