As we all try our best to adjust to the “new normal” that is our current reality, let’s be honest, a lot of us as an industry are struggling with how to continue our work but in a resourceful way. During times like these, it’s imperative that fresh produce companies aren’t tempted to take a back seat and stay quiet. Now is the time for marketers to provide helpful and clear communication through email marketing, social media and more to ease the mind of customers and consumers.
Now is the time for effective marketing! This is your opportunity to stay connected and serve as a sounding board for your community. People are seeking direction and inspiration – be their guide. Embrace this new normal, and focus on how you can be supportive and bring value during these uncertain times.
Right now you’re probably mostly concerned with putting product on shelves, which is what you should be concerned about. Finding time to manage your consumer communications and generating demand driving marketing initiatives can be time consuming and you might need help.
If this sounds familiar, consider DMA Solutions as a helping hand during this time. We’re offering free one-hour sessions to help think through your approach to communications right now with your buying audiences.
For busy fresh produce companies, now is a great time to implement these initiatives to add polish to your marketing assets:
- Adjust your website copy to speak directly people during this difficult time
- Reshape consumer content to be helpful first and offer solutions for “at home” cooking
- Provide communication recommendation tips on sharing company updates without sounding tone deaf to the news
- Try different types of content to help enrich engagement with your target audiences
- Position your brand as a resource to reassure consumers and customers that you are prepared and ready to work though this unprecedented time alongside them
- Create and run social media advertisements to ensure your helpful content is getting noticed
Need a little help from your friends? Reach out to our team here and one of our marketing experts will contact you within 24 hours to schedule time to speak - free of charge.