Electric cars, casual trips to space, virtual reality - it's no secret that advancements in technology are all around us. Did you know that smartphones are actually the most popular and used form of technology? According to TechJury, the average person spends around 5 hours on their phone a day. Crazy right? The smartphone has allowed us to communicate and stay connected in ways like never before. But perhaps, one of the most interesting ways the smartphone has taken off is not only how it's used for entertainment on social media, but how it's shaping the entire industry today.
How smartphones and social media are shaping the entertainment industry
Anyone with a smartphone can be a creator
Anyone who owns a smartphone has the opportunity to be a content creator. It’s as simple as that. According to DigitalMarketing, a content creator (also known as an influencer) is someone who creates appealing and awe-inspiring content for the viewers. The convenience and capabilities smartphones have these days truly give influencers a job through the click of a button. They also give the brands we work with the ability to be seen by thousands (if not millions) of people through the click of a button.
Entertainment is no longer limited by a schedule
Smartphones allow us to access the internet and mobile apps in the blink of an eye. This means entertainment is no longer limited to a specific schedule. Previously, my family would gather around the TV at an exact time because that's the time our show would air. If you didn't make it, you missed it. Today, there's no exact time for entertainment. According to Business of Apps, the most popular social media apps in 2021 were TikTok, Instagram, and Facebook. When I think about my own usage of these three platforms - it's never scheduled or at a specific time. It's just when I feel like being entertained!
So, what does this mean for you? Your brand not only needs to be in the content conversation, but it also needs to break through the noise. If you want to learn more about how to create content in this creator economy, check out these posts:
- Working with Influencers on TikTok
- Stretch Your Content Further with this Hack
- Market Smarter: Leveraging Nutrition Experts as Brand Advocates for Fresh
- How App Services Will Rule In 2022 and Beyond
- 5 Signs You Need a Visual Content Upgrade
Whether you're needing a refresh on social media, influencer partnerships, or overall content, give us a call! We'd love to brainstorm together and provide recommendations and strategies to make sure your brand owns the "creator economy!"