Gabby Ausbrook
Posted by Gabby AusbrookJanuary 25, 2022 6:00 AM

Our society is heavily reliant on mobile devices, and ultimately, mobile applications. Mobile applications are not only used for entertainment purposes like streaming networks, social media platforms, and handheld gaming, but also day-to-day necessities such as grocery shopping, checking your bank account, or even checking on your pets while you're away from home. Yes, mom, I’m talking about you! Mobile app development has become a prosperous industry over the last decade and we can expect to see this continue to rule consumer behavior, effecting how food marketers reach shoppers in 2022. Here are 3 shifting trends to account for when it comes to app services in the year ahead.

Seth Meyers Lol GIF by Late Night with Seth Meyers

 

3 Mobile App Trends that will Affect Marketers in 2022

 

Artificial Intelligence and Virtual Reality Take Over

Artificial intelligence (AI) and virtual reality (VR) will continue to be on this rise within mobile applications throughout the new year. Artificial intelligence will play more of a role in cybersecurity and detecting suspicious activity and fraud through algorithms and recognized patterns. According to Sauce Labs, the VR market reached $12 billion in 2020 and is expected to reach $160 billion by 2023. Virtual reality allows consumers to try on a new pair of glasses or a new outfit without even having to go to the mall. You can expect to see virtual reality continue to emerge in mobile applications for gaming, education, and entertainment. While it may not be an immediate change for most food marketers, take the opportunity to imagine ways shoppers can interact with your brand or products in a "virtual" world. 

 

Short-Form Video and TikTok Become Key to Reaching Gen Z

While the dominance of social media mobile applications isn't new, there are new types of content taking over. Short-form video content is becoming increasingly popular so apps like TikTok will remain as the main platform for brands to reach millennials and Gen Z. Business profiles and advertisements are just a couple of helpful tools TikTok has implemented for brands to better market their products through short-form video. You can also expect to see social commerce increase in relevance throughout 2022 as apps like Instagram have made it easier than ever to buy products directly through social media applications. Advertisements and business profiles alike have enabled consumers to access a business's website directly through Instagram posts, stories, or advertisements.

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Influencer Continue to Influence - Everywhere on Your Phone!

Influencers will continue to dominate marketing on social media applications in 2022. Influencers are getting paid enormous amounts of money to promote brands on their social media platforms. According to the Digital Marketing Institute, 86% of women use social media for purchasing advice. I will admit that the majority of the clothes and accessories I purchase either come from an Instagram ad or an influencer’s account. Just last week I purchased a new pair of Nike’s directly from an influencer’s Instagram story! 

 

Black Friday Film GIF by Paramount Movies

 

So how can you use this information to your advantage? Keep an eye out for virtual/augmented reality and artificial intelligence trends within mobile applications. You never know what new trends you’ll be able to capitalize on in the new year. As for social media, make sure you’re taking advantage of business profile options and advertisements as well as influencer marketing when applicable. Don’t be shy, reach out to us for all of your social media and influencer marketing needs!

DMA Solutions Social Media Assessment

Topics: Marketing Trends, Tools, & Insights, 2022

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