Your website is your most important sales, marketing, and communication tool. There are a few aspects of your site that are commonly overlooked, and when implemented, could make an impact on your overall digital success.
Website Details That Are Critical for Digital Success:
Reliable data is important to determining traffic sources, visitors’ interests and PR or advertising success. Don’t miss out on critical data collection that can measure your success and provide insight into what is working, and what needs adjustment. By tracking everything from the beginning, you can look back to see how your marketing efforts increased your success metrics. Plus, you can see later on how you should optimize the site with copy and images that will make your website more searchable. Google Analytics makes this process of data collection super easy for you to set up an account and pull a tracking code for your web developer to install. It is also easy to monitor results from day-to-day with a user-friendly interface.
Website optimization is critical in a very competitive digital landscape where so many companies are competing for web users’ attention. All the while, optimization best practices are evolving and becoming more and more complex. At a very minimum, it is important to properly set up your page titles & headlines, page meta descriptions, and on-page keywords. With 60% of marketers saying that inbound (SEO, blog content, etc.) is their highest quality source of leads, those small efforts will go a long way in positioning your company’s website for success (HubSpot).
It is never too late to get these items implemented (and we recommend that you do). If you are still unsure about where and how to begin, we can help!