Jessie Donlon
Posted by Jessie DonlonMarch 29, 2022 6:00 AM

From community management and content creation to measuring the success of your activations, brands who invest in social media marketing face unique challenges. Whether you are a one-man show or have a whole marketing team behind you, social media is one of your most important marketing tools if you use it to its full potential, but oftentimes there are some roadblocks that you may face.


We asked our Core readers what the biggest challenges are when it comes to social media and here is what we heard:  

Top 6 Biggest Social Media Challenges of Core Readers 


1. Creating Content 

As a social media marketer myself, I know the time it takes not only to create content but also to generate creative ideas that your audience will care about. With the options being seemingly endless, our content needs to not only be a pretty picture but something that will actually get results and connect us with our guidance. 

Trust me, I know that maintaining a content calendar sounds time-consuming enough without having to worry about sharing things that resonate and embody your unique brand personality each week. Luckily, this is something that we do consistently for the brands we manage every single day - check out how we do it!


2. Establishing Goals and Objectives 

When it comes to goal-setting, “teamwork makes the dream work!” As marketers who provide social media services to companies with a range of existing resources, it is imperative for everyone on your team to be on the same page in order for goals to be successful (and realistic). So how exactly do you start?

There are a few things we encourage you to consider when setting your goals for the year: 

 1. Review your overall numbers from the last year and gauge your success. What did you do well? What could be better?

2. Determine a budget. Is this higher or lower than last year? Adjust your goals accordingly. 

3. Review your plans for the upcoming year. For example, how many posts will you be sharing on each platform? How much do you have to spend on advertising? How many promotions will you be running?

If this is something you need support with, we create agreement goals for each KPI we have deemed important for the brand on a yearly basis. We can help you measure analytics for promotions & giveaways, co-branded posts, and more. Don't be in a boat alone - let us help! 


3. Time Management Concerns 

As a full-service marketing agency, no one knows how much time social media management can take better than us. Unfortunately, there is no getting around that fact. However, there is hope! We are here to support you - whether that is by providing you with a social media plan so that you can execute it yourself or taking the load off of you entirely. 

To learn more about how we may be able to support you, check out our social media services or request a call! 


4. Measuring Success 

There are so many analytics to look at when measuring social media success. Of course, the one that most companies look for is an impact on sales. While social media certainly impacts sales in a big way, some of the direct measurements we track in order to make sure our social media is performing successfully include: 

  • Community Growth Rate
  • Engagement Rate
  • Post Frequency
  • Post Reach & Overall Impressions
  • Conversion Rate
  • Social Media Ad Performance

 To get a more in-depth look at why we track these specific KPIs, check out our post on Measuring Social Media Success, we also highly recommend reading up on Measuring Social Media Advertising Success! 


5. Nurturing Online Communities 

Keeping up with all the different communities on each platform can certainly feel overwhelming. The number of messages some brands receive in a day or week is enough to keep you busy for a few hours. We use a tool called Sprout Social that populates every message across all social media channels into one feed where you can respond to each message directly... or just hit "like" and move along! It also allows us to collaborate internally for tag-team responses. Beyond just responding to comments on your posts or posts you are tagged in, Sprout also offers the ability to scan the greater web for keywords related to your product. This helps expand your reach and engagement even further!

If this is something your team might be interested in, let's chat! 


6. Budget Concerns 

No marketing myth frustrates us more than when people assume they need a million-dollar budget to receive great results! While more money certainly never hurts, strategy is where the real results come in and THAT, we can help you with!

We have experience with clients of all different sizes with all different budgets, so don't be intimidated by what you have to work with. 


As my favorite country band, Old Dominion, says, "I don't want to be a one-man-band..." and good news... you don't have to be!


Whatever social media challenge you are facing, we are here to serve as the extension of your team and lend a hand! Let's chat. 

DMA Solutions Social Media Assessment


Topics: Social Media, 2022