There are three basic expectations that everyone has when visiting a website. In fact, according to Sweor, it only takes about 50 milliseconds for someone to form an opinion about your website, and whether or not they'll stay or leave. Is your website meeting your consumer's expectations? Find out what consumers REALLY want from your website.
What Consumers Really Want From Your Website
A Quick and Easy Experience
If your website is more than a few years old, it’s likely not optimized to the standard that most internet users are accustomed to when it comes to their everyday experience browsing the web. When you think about it, we breeze through hundreds of pieces of content in any given day; social media posts, journal articles, emails, websites, you name it - and we form opinions of the business just as quickly as we consume their content.
As a matter of fact, 39% of people will NOT wait for your website to load, and will stop engaging if it's taking too long according to Sweor. Looking at your bounce rate through Google analytics can help indicate to you if people quickly leave your site due to a frustrating user-experience.
A Mobile-Friendly Website
More and more, it seems like our phones are glued to our hands. According to Oberlo, over 55% of website traffic is from mobile phones, so it's impractical to think that your target market is not trying to access your site on their phone.
We recommend running tests on mobile phones periodically to make sure your mobile website still performs well. Operating system updates and mobile browser application updates can change the way your site looks and functions on mobile. To check your performance, you can run tests on different phones and browsers manually, or you can use a tool, like Browserstack, that shows the experience on each device.
Up to Date Information
Your website should be a living, breathing communication tool for your company. Keeping your website up to date is important for keeping your customers informed about updates to your business and staying relevant. Plus, we know that a regularly updated website helps search engines find you!
(Tip: If you have a blog, that is a great way to keep your website updated regularly, while also adding SEO value.)
A great example of how all these three expectations come together is Natural Delights' new website, which launched in January 2021. Compared to Q1 2020, in Q1 2021 website sessions experienced an 88% increase quarter-over-quarter, meaning increased engagement and awareness of the brand. The website loads quickly, looks great on mobile, and is updated regularly with the most recent information that the brand wants consumers to know.
Don't be intimidated by these expectations. If you’re not sure where your website stands or if it needs a facelift, our website assessment can help. Our team will dive into your website's analytics and thoroughly review your pages for copy, structure, and functionality, and then make actionable recommendations to make sure your website is as user-friendly as possible.