What if we told you there is a way to know exactly who is visiting your website - not just the number of people that visit on a daily basis, but who the actual individuals are that are searching for information on your website?
As we work to evolve fresh produce marketing and be more intelligent with data that helps us make smarter marketing decisions, one of the first things we must do is understand who is visiting our websites and what information they’re seeking to find.
Now more than ever, marketers within the fresh produce industry have an opportunity to move beyond the basics that Google Analytics offers, and take a deep dive into finding out more about website visitors. When we track our website’s visitors, we can see detailed information including the companies where the visitor works, their names and the pages that they visited while visiting the site.
At DMA Solutions, we have chosen to broaden our website analytics capabilities by investing in HubSpot. Now in our fourth year of using the software, we are making smarter, more strategic decisions relative to the content that we present to you right here on our blog and on our website. We’ve been successful in doing this by simply getting to know you better and gained permission from you to do so (thank you for subscribing to The Core!) and downloading our free marketing resources regularly. For instance, we know:
- That you are concerned about elevating your brand in a commodity centric industry where there are likely competitive forces selling products very similar to yours. You want to be heard and you want to your brand to stand out in the produce department.
- You have told us that your biggest marketing challenge is not having enough time to do it all.
- That a large majority of you are a manager level or higher within your organization and that website analyticsis not normally something that you review on a regular basis.
- We also know that you can do the same as we have and learn more about your consumer AND your buyers.
There is no time like the present, dear marketer, to start learning more about your website via analytics and your website visitor via HubSpot. Contact me at firstname.lastname@example.org and let me show you how you can try HubSpot for FREE for 30 days!