If your brand doesn't utilize a blog as part of the overall content marketing strategy, you are missing out on opportunities to connect with your existing and potential customers! According to Demand Metric, 80% of US Internet users interact with social media sites and blogs regularly. (Plus, the fact that you're reading this post right now is proof that they work.😉)
Creating a blog can be a big strategic move that pays off for your brand in many ways! If you just don't know or are on the fence about "why you need a blog", allow me to elaborate...
Here are 3 Major Reasons You Need a Blog
1. Blogs make your business more visible on Google.
Optimizing a website for search engines is essential for existing and potential customers to find your brand online. Search Engine Optimization (SEO), is one of the more complex aspects of digital marketing, but blogs can help improve your brand's visibility online.
The ultimate goal of a search engine is to provide the searcher with the information they're seeking:
People are looking for updated and timely information, so Google and other search engines award "authority" to sites that are updated regularly. This is where blogs come into play. Writing regular blog posts is a practical way of frequently updating your website so that the search engine knows that your content isn't outdated.
People are also looking for relevant information. One of the ways that Google determines if the search results are relevant is through a process called indexing. This means that Google sends their "Googlebot" to scan the pages of your site to determine the topic of each page, and then files it in an organized way so it will show up in search results. According to Demand Metric, blogs are responsible for 434% more indexed pages and 97% more indexed links. Meaning, blogs make your website more visible for people who are searching online.
Photo courtesy of Google's SEO guide.
2. Blogs help make a connection with your existing and potential customers.
A blog is a great tool for making a meaningful connection through relevant, frequent, and high-quality content. In fact, according to Demand Metric, 60% of consumers enjoy reading relevant content from brands.
Blogs and social media have this in common - they both provide an avenue for your existing and potential customers to interact and communicate with your brand. When done correctly, the results speak for themselves. According to a post by Rebecka Wahl, 61% of consumers have purchased something because of a blog.
3. Blogs can bring in leads.
Our friends at HubSpot conducted a study that found that companies with a blog generated 55% more website visitors than those without a blog.Chart courtesy of Hubspot
The more website visitors, the more opportunities you have to convert to leads and sales!
Demand Metric's study showed that, on average, companies with blogs produce 67% more leads per month than companies that don't blog. Plus, content marketing in general (which includes blogging) rakes in 3x more leads than traditional marketing.
One last thing - according to Hubspot, companies who prioritized blogging as part of their content marketing strategy saw 13x more Return On Investment than those who did not.
So, what are you waiting for? Prioritize your content marketing strategy, and ultimately your bottom line, and get blogging!
Not sure where to start? Contact us - we're happy to help.