Budgeting & Strategy

We've learned a great deal through many years of attending & assisting exhibitors during Fresh Summit. Here are 5 ways to make planning easier right now!
How will you prove that your marketing efforts were successful before, during & after Fresh Summit? Read more about this and other critical questions to ask!
You need your marketing efforts to produce results for your company, we get it! But don't make the mistake of favoring short-term fixes over long-term results.
While websites seem daunting, there are steps you can take to make the process smoother for everyone involved. Here's how you can have a better website project.
There's quite a bit marketers need to consider when negotiating a budget for blogger partnerships.
Video will account for 80% of global web traffic by 2019. Fresh produce marketers: consider getting on top of video content this year. Here's why!
When it comes to planning your marketing budget, there's a lot to consider. We've highlighted the most common budgeting mistakes to avoid in 2016.
Engagement indicates how your brand is performing on social media, but Instagram doesn't just give you this number. Here's how we calculate it.
In fresh produce, change is inevitable. Here's what we learned at the 2015 High Performance Management Conference when it comes to change.
The copy you use on any of your marketing touch points - from website to print - is an essential part of your overall content marketing.