Budgeting & Strategy

5 Reasons You Need a Blog in 2019, As Told by Golden-Age Musicals

Posted by DMA Solutions Team
January 25, 2019
9:44 PM

Musicals do more than provide tunes to sing in the shower – they teach marketing strategies, including for website content, blogging, copywriting, social media content and promotions, and more! Allow me, along with a few dear, old friends, to remind you why a blog in 2019 is essential.

How to Market In Your Sleep

Posted by DMA Solutions Team
January 16, 2019
11:00 AM

Interested in strengthening your strategy in 2019 while also getting a little more shut-eye? Here are three tips to help you market in your sleep.

How to Survey Your Shoppers and Customers

Posted by Megan Zweig
January 7, 2019
7:13 PM

Customer and shopper feedback is invaluable and can help your company improve its products and services. The opportunity to survey customers frequently is likely at your fingertips – here’s how!

How Your Content Strategy Can Create Brand Authority [INFOGRAPHIC]

Posted by DMA Solutions Team
May 23, 2017
2:53 PM

To understand how public relations, marketing and advertising can work in tandem to produce multifaceted content strategy that results in sales, we recommend adopting the “PESO” model.

Use Targeting to Get the Most Out of Google Ad Campaigns

Posted by DMA Solutions Team
January 31, 2017
11:11 PM

Here are 4 effective targeting features that we believe will help you get the most bang for your buck when it comes to Google Ad Campaigns.

8 Ways to Market Ahead of Your Competition

Posted by DMA Solutions Team
December 28, 2016
3:20 PM

Do you want to set yourself apart to market ahead of your competition? If the answer is yes, consider these tips to stand out in the fresh produce industry.

3 Stats That Will Convince You to Invest in Visual Content in 2017 [INFOGRAPHIC]

Posted by DMA Solutions Team
December 27, 2016
5:43 PM

Marketers should think long and hard about prioritizing and creating a visual content development budget in 2017, and these stats help prove it!

What Are Your Marketing Priorities in 2017?

Posted by DMA Solutions Team
November 22, 2016
4:05 PM

We don't determine the content that we post to The Core on our own. Help us create helpful content for you by telling us about your 2017 marketing priorities.

How Much Should I Spend on Social Media Ads

Posted by DMA Solutions Team
October 28, 2016
6:13 PM

Social media networks have moved toward a pay to play system for brands. As you budget for 2017, consider allocating spend to social media advertising.

5 Ways to Turn Leads into Sales After Fresh Summit

Posted by DMA Solutions Team
October 12, 2016
5:57 PM

Statistics show that 80% of trade show exhibitors don’t follow up on their show leads. We’ve put together 5 tips to help you avoid becoming that statistic.