Budgeting & Strategy

How to Spend Your Marketing Dollars in the Next 90 Days

Posted by Megan Zweig
May 13, 2020
11:00 AM

Now is the time to analyze where you're putting your marketing spend, and consider reallocating your dollars into marketing activities.

2020: Planning for Marketing Success in A New Decade

Posted by DMA Solutions Team
January 8, 2020
2:00 PM

Having just flipped the final page of another year spent working on behalf of fresh, our minds—like many of yours—turn towards the impending new chapter in our journey.

How To Approach Your Email Campaigns

Posted by DMA Solutions Team
February 19, 2019
6:00 PM

Email marketing isn’t dead! A strategic approach to email can create brand loyalists and provide valuable marketing opportunities while elevating your brand with trade and consumer audiences that want to engage with you.

Fresh Produce Marketers, Let’s Talk…About Food Trends Strategy

Posted by DMA Solutions Team
February 13, 2019
11:00 AM

2019 is full of food trends to help elevate your social media, PR, and marketing efforts. Now that you know what’s ahead, it’s time to put a strategy in place to utilize these trends and elevate your brand.

Stand-Out Strategies for the 2019 Tradeshow Season

Posted by DMA Solutions Team
February 6, 2019
12:30 AM

As we book our flights and plan our agendas for each tradeshow of 2019, we’re reflecting on past tradeshow strategies and studying what made brands stand out on showroom floors in 2018. Here are a few tips to help you plan your tradeshow strategy now—and reap the rewards in the months to come.

Why Fresh Produce Marketers Should be Focusing on the U.S. Hispanic Shopper

Posted by Megan Zweig
February 1, 2019
8:57 PM

No matter your established persona or what products you sell, be sure to consider these compelling facts as you tailor your marketing plan to reach U.S. Hispanic grocery shoppers, a very important—and often overlooked—cohort of consumers.

Can You Drive E-commerce Sales Using Social Media?

Posted by DMA Solutions Team
January 30, 2019
11:00 AM

Marketers are often challenged with how to drive sales through social media, but when e-commerce is available, the impact of social media on sales becomes much easier to prove.

5 Reasons You Need a Blog in 2019, As Told by Golden-Age Musicals

Posted by DMA Solutions Team
January 25, 2019
9:44 PM

Musicals do more than provide tunes to sing in the shower – they teach marketing strategies, including for website content, blogging, copywriting, social media content and promotions, and more! Allow me, along with a few dear, old friends, to remind you why a blog in 2019 is essential.

How to Market In Your Sleep

Posted by DMA Solutions Team
January 16, 2019
11:00 AM

Interested in strengthening your strategy in 2019 while also getting a little more shut-eye? Here are three tips to help you market in your sleep.

How to Survey Your Shoppers and Customers

Posted by Megan Zweig
January 7, 2019
7:13 PM

Customer and shopper feedback is invaluable and can help your company improve its products and services. The opportunity to survey customers frequently is likely at your fingertips – here’s how!