SEO

If you’ve scrolled through your social media feeds and taken note of a friend’s post, then you’ve interacted with user-generated content.
A brand must understand how to leverage social media analytics appropriately in order to successfully measure their performance.
There is much buzz about keyword optimization and research. While the premise behind each is considered common knowledge, the reality is that many marketers are not especially comfortable with what these terms actually mean, why they are important, or how they can have an impact on their brands.
Even without computer science experience, marketers can take several simple steps to elevate their brands' SEO—without having to hard-code a thing. From keywords to metadescriptions to title length, internal linking, and photo naming conventions, here are 6 great SEO tips for copywriters.
Now more than ever, search engines look for an authority and expertise on a few key topics that your company can “own.”
What if we told you there is a way to know exactly who is visiting your website - not just the number of people that visit on a daily basis, but who the actual individuals are that are searching for information on your website?
In marketing, visibility is key. Are your website and your brand being found online?
Search engines speak in the language of Meta tags, keywords and backlinks, so writing great content requires practice. This infographic will help!
Learn 3 quick search engine optimization (SEO) tips for your website that you may be missing.
The Fourth of July is only one week away! Are you leveraging the search habits of your target audiences to reach them for this holiday?