With your dollars being stretched amongst advertising, social media and other initiatives, at DMA, we believe your budget should make room for public relations.
Yes, social media community size is important, but other analytics help make an impact for your brand too. Here’s why successful brands value analytics.
There is much buzz about keyword optimization and research. While the premise behind each is considered common knowledge, the reality is that many marketers are not especially comfortable with what these terms actually mean, why they are important, or how they can have an impact on their brands.
Even without computer science experience, marketers can take several simple steps to elevate their brands' SEO—without having to hard-code a thing. From keywords to metadescriptions to title length, internal linking, and photo naming conventions, here are 6 great SEO tips for copywriters.
What if we told you there is a way to know exactly who is visiting your website - not just the number of people that visit on a daily basis, but who the actual individuals are that are searching for information on your website?
