The Core - A Blog by DMA Solutions

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Lexi Cassidy

Lexi Cassidy

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Produce Marketers, It’s Time to Hit the Books (Or Podcasts)

Posted by Lexi Cassidy on March 22, 2019 10:32 AM

Ah, March. That time of year when marketers are (hopefully) seeing the results of multiple new marketing strategies they implemented for 2019.... Read More

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Visual Content Your Brand Needs

Posted by Lexi Cassidy on February 20, 2019 11:56 AM

The saying may go “you eat with your eyes,” but as every fresh produce marketer knows, people must be enticed to buy before they ever eat. That’s why... Read More

2019 Food Trends-DMA Solutions-The Core Blog

Fresh Produce Marketers, Let's Talk…About Food Trends Strategy

Posted by Lexi Cassidy on February 13, 2019 5:00 AM

As Charles de Gaulle once said, “You have to be fast on your feet and adaptive or else a strategy is useless.” This is especially fitting when it... Read More

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Use our 2019 Food Trends to Elevate your Brand This Year

Posted by Lexi Cassidy on January 29, 2019 1:25 PM

Can you believe it’s 2019—and nearly a month in, at that? We typically expect each new year to sneak up on us after the busy holiday season, but... Read More

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How to Use the 2019 Marketing Calendars to Elevate Your Brand in 2019

Posted by Lexi Cassidy on January 2, 2019 7:22 PM

We recently launched our 2019 Social Media and Produce Marketer’s Calendars, a huge part of our “secret sauce” for cultivating well thought-out... Read More

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Basic Analytics for Social Media

Posted by Lexi Cassidy on November 19, 2018 10:26 AM

While we often write about why social media is a must-do for brands, it also is important for companies to know: 1.) what can be measured on their... Read More

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