CEO’s are managing challenging times in light of 2020.  From concerns around maintaining culture and purpose to adapting to a more e-centric society while navigating the normal day to day challenges of running a business, you could say that today’s CEO has their work cut out for them.

During DMA Solutions Marketing Matters webinar series today, this was the topic that we unpacked and provided food for thought and action items for you, fresh produce marketers, to consider and apply to your approach when speaking to your CEO and decision makers about marketing.

The truth is, marketing can and should be part of the solutions to the business challenges that CEOs are facing.  From internal and external communications to proper positioning of products to aid in building a sustainable pipeline for sales while keeping shoppers engaged and ultimately building a lasting legacy, marketing should pull up a seat to the leadership table to formulate a plan to aid during these challenging times.

The deck from today’s webinar is filled with notes and inspiration to help you position marketing strategically to your leadership team.  

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Want more marketing inspiration?  Check out our future webinar line-up and register soon to stay in touch with topical updates.