Amid the current pandemic, there have been many changes taking place in our day-to-day lives. It’s no secret that we’ve now fallen into a new pattern of normalcy - working from home (for those who can), scheduling grocery delivery or making fewer physical trips to the store, social distancing from family and friends, Zoom happy hours, the way we cook, and so much more.
As we continue to navigate this new reality, it's clear that more than just our daily routines are changing. In mid-March, when the shelter-in-place order began to unfold, the media began shifting their editorial to reflect these “new trends.” Stories were no longer about excitement around warmer weather activities and travel plans for summer. Rather, the opposite. More and more stories surrounding the ways to utilize your space at home for entertainment while restaurants, bars, gyms and offices remained closed took over our feeds and digital media content.
We’ve rounded up some articles that show this shift in progress and to give you an idea of just how different the media’s news cycles are now. Ultimately, this will serve you when creating a pitch or editorial angle for weeks to come:
How to Work From Home
- 9 Tips To Be Productive When Working At Home During COVID-19
- 7 Essential Tips for Working From Home During the Coronavirus Pandemic
- Marie Kondo's Best Advice for Turning Your Home Into a Workspace Without Losing Your Mind
Virtual Happy Hours
- 10+ Fun Virtual Happy Hour Ideas You'll Want to Try Tonight
- How to Have a Successful Virtual Happy Hour
- Virtual Happy Hours Are The New Way To Go Out: Here’s How To Plan A Great One
At Home Fitness
- This 4 Week Workout Plan Will Get You Fitter and Stronger from Home
- 30 Home Workouts to Stay Fit When You're Stuck Indoors
- Gym closed? Here are some of the best home workout options
Minimal Ingredient Recipes
- 22 Easy Recipes You Can Make With Pantry Staples
- 89 Recipes With 5 Ingredients or Fewer—Seriously
- 35 Tasty Pantry Recipes That Make the Most of Ingredients You Already Have at Home
Even Fashion is Changing
- 5 Days, 5 Zoom Looks: How One Editor Dressed Up to Work From Home This Week
- The Best Work-From-Home Clothes for Women, According to Stylish Freelance and Remote Workers
- The Joys of Dressing to Work From Home
- This Instagram Account Is Posting Everyone’s WFH Outfits
So what does this mean for our industry? Fresh produce brands should EMBRACE this shift in the way we speak to writers we pitch and the people buying our products from store shelves! I believe brands are in a position to empathize with the shopper in a way we never have before. From social media and email content to adjusted pitch angles, there are a number of ways that fresh produce brands can utilize this time in history to further connect. This will not only help brands stay top of mind, it will also foster development of deeper, more connected relationships with people in the long run.
Need a little help getting started on a shift in messaging or content? Reach out to our team here and one of our marketing experts will contact you within 24 hours to schedule time to speak - free of charge.