Career Development & Leadership

Brock attended PMA's High Performance Management Conference as DMA's representative.
PMA Foundation's Second Annual Women's Fresh Perspectives Conference takeaways.
Taking pride in having a fresh produce career. 10 Rewarding reasons to pursue a job in the fresh produce industry. One of Dan’l’s favorite questions to answer is why she chose a career in fresh produce. Many of you may have heard her story or even asked her this very question, but in this Core post Dan’l explains why anyone should want to pursue their career in this industry.
One of our favorite marketing minds says that good marketing is about help, not hype. And what a better time to focus on being helpful to your buyers and consumers than the Holidays? Read about how this mindset can transform your entire approach to marketing year round.
This summer DMA took on its largest class of interns ever! Check out what these talented recruits did right to get hired and learn what you should look for in a star intern for your own company.

Interns have been a mainstay at DMA for the last 6 years, but this is the first summer we have brought on not one, not two, but three fabulous students to join us as we work to increase the consumption of fresh produce. I couldn’t be more floored by how lucky we are to have this crop of talent working here for the summer!

In today’s fast paced, ever-changing world, it is not enough to simply be memorable. No, today it takes a lot of work to establish a brand for yourself whether you’re running for political office or trying to establish yourself in an industry where you believe passionately that your talents can make a positive difference.

I’ve become very conscious of the powerful personal brands in our own industry, and recently at United Fresh 2013 in San Diego, it hit me. There are several recurring attributes that each of the leaders I look up to possess and that I believe are necessary to be relevant and, well, outstanding. This is my list.

To say I had high expectations for last week’s inaugural PMA Foundation Women's Fresh Perspectives Conference is an understatement.
If you don’t have a copy of Sheryl Sandberg’s new book titled, “Lean In”, I highly recommend that you pick up a copy before your next cup of coffee on the patio, book club or flight. Sheryl is an amazing writer (and oh, by the way, is the COO of a little company called Facebook) and her words are moving, compelling and funny. From the beginning of the book, Sheryl convinces you that she is as real as she is convicted to her passion to encourage women to “lean in” and live life doing what it is that you truly were meant to and want to do, without fear and without boundaries.

At DMA, we’ve spent years integrating internships into our company culture and have even had successful remote interns. Not that we’re running a Yahoo-sized biz here, but we don’t entirely agree with Yahoo CEO Marissa Mayer’s assessment that remote working isn’t conducive to collaboration and productivity. So we turned to Danielle, our current remote intern, to gather her perspective on the hot topic. And what she delivered, below, is a smart read from a quirky and talented millennial that will provide additional insights for employers and interns alike!