Career Development & Leadership

Remember what it was like to be sitting in a classroom wondering what you were going to do with the rest of your life? The possibilities were exciting, scary and somewhat overwhelming, right?

Well, last week, a few members of the DMA team had the pleasure of visiting several classrooms at Texas A&M University, full of young adults wondering the same thing. During our two days on campus, Dan’l, Mackenzie and I met with students in majors ranging from Agricultural Economics and Communications to Marketing and Advertising. Really, we were there to speak about our business of “marketing.” But, it turns out that the students had a lot of great questions about the produce industry (hooray!) that we felt obliged to answer in the classroom and share below.

The Fightin’ Texas Aggies have long been muses and an inspiration of ours and we’ve written about them multiple times over the years.
Consider your company’s messaging within the fresh produce industry. Ask yourself if you think your message is relevant for PMA Fresh Summit 2014.
The entertainer and the optimist
I’m a marketing major and the products I’d be marketing during my summer internship were fruits and vegetables,
We’d like to introduce a collection of FRESH filmmakers!
What started out as a charitable donation has grown into an all-out “crusade for consumption”.
D’s experience got me thinking about tradeshow season and how, metaphorically, we all drive around in our purple and gold mobile business vans.
We spent hours driving, with me in his lap steering and him working the gears, clutch, brake and gas.