The cultural phenomenon that is the KonMari lifestyle at its core involves “tidying up” your environment by examining every aspect and asking yourself, “Does this spark joy?” As a marketer, here's how this movement can influence your strategy.
No matter your established persona or what products you sell, be sure to consider these compelling facts as you tailor your marketing plan to reach U.S. Hispanic grocery shoppers, a very important—and often overlooked—cohort of consumers.
Without marketing, companies are left operating as commodities or trade names. The alternative—fresh produce companies that embrace a brand-worthy approach to marketing—believe in the power that brands have to provide something of value to their buyers, to consumers, and to the industry as a whole.
Customer and shopper feedback is invaluable and can help your company improve its products and services. The opportunity to survey customers frequently is likely at your fingertips – here’s how!
It is nearly impossible to engage in strategic marketing without an adequate understanding of the available tools to help measure the success of your efforts. To that end, we’ve created a helpful glossary of basic marketing analytics terms and why they are important for your brand.
Now that we are closing in on the end of 2018, we at DMA Solutions have started reflecting on how the fresh produce marketing landscape has changed over the past year. Read on for our take on how the buyer’s journey has evolved—and an expanded approach to consider in 2019 and beyond.
I have a confession: I am not a golden retriever, this is probably not the best blog DMA has ever published, and the real title for this piece should be, “What is Clickbait and Why is it So Bad for Your Brand?”
If you make “being helpful” the goal, fresh produce marketers can support the sales team through the creation of value-added content for retail and foodservice customers.
