Websites & Blogs

6 Marketing Projects to Add to Your 2019 To-Do List

Posted by Mackenzie McLeod
February 8, 2019
11:53 PM

With 2020 on the horizon, now is the ideal time to start thinking about how you want your brand to look and what you want to have accomplished as we enter a new decade. Here are 6 marketing projects you may want to consider adding to your 2019 to-do list:

How to Perform Basic Keyword Research and Search Engine Optimization

Posted by DMA Solutions Team
January 14, 2019
6:32 PM

There is much buzz about keyword optimization and research. While the premise behind each is considered common knowledge, the reality is that many marketers are not especially comfortable with what these terms actually mean, why they are important, or how they can have an impact on their brands.

Do You Write Marketing Copy? These 6 Simple SEO Tips Are For You

Posted by DMA Solutions Team
December 4, 2018
6:00 PM

Even without computer science experience, marketers can take several simple steps to elevate their brands' SEO—without having to hard-code a thing. From keywords to metadescriptions to title length, internal linking, and photo naming conventions, here are 6 great SEO tips for copywriters.

Visual Content We’re Crushing On

Posted by DMA Solutions Team
October 16, 2018
8:33 PM

As marketers, we have to be both careful and purposeful about finding sources of inspiration while working to elevate the same brand on a long-term basis: after all, persistent creative fatigue means we aren’t serving our clients to the best of our ability.

3 Useful Website Updates to Make Before Fresh Summit

Posted by DMA Solutions Team
September 12, 2018
10:00 AM

There’s never a bad time to update your website, though there are several website “housekeeping” issues that become even more important before Fresh Summit, the fresh produce industry’s biggest tradeshow. Here are a few quick updates we recommend making before potential buyers walk by your booth.

The Telltale Signs You Need a Visual Content Upgrade

Posted by DMA Solutions Team
September 10, 2018
6:47 PM

When content contains images, it receives 94% more views – 94 percent! That’s powerful, undeniable proof that visual content is effective in helping brands tell their stories. Here are a few telltale signs it may be time to upgrade your visual content.

So You’re Creating a New Logo, Now What?

Posted by DMA Solutions Team
June 15, 2018
3:00 PM

If you think it’s time to start a logo refresh or rebranding project for your brand, we’d love to help.

Humanize Your Brand with Emojis

Posted by DMA Solutions Team
May 25, 2018
10:24 PM

If a picture is worth a thousand words, emojis just might be worth a million! We are all familiar with that certain sense of victory that comes with punctuating your conversation with one of these little icons that captures emotions that sometimes get lost in text.

The EU’s New Data Regulations Might Affect You. Here’s What You Need to Know.

Posted by DMA Solutions Team
May 22, 2018
8:28 PM

On May 25, 2018, the European Union’s General Data Protection Regulation (GPDR) will take effect. For marketers, we must be aware of these new rules from a legal standpoint to protect our business. Here’s what you need to know.

Tips to Spring Clean Your Website: No Lysol Needed! [GIFs]

Posted by DMA Solutions Team
May 16, 2018
10:00 AM

Let’s delve into the kind of tidying that can increase visits to your blog and social media, improve your Google search rankings, grow overall brand awareness, and establish your company as an authority in the industry