Is your digital marketing and website copy REALLY connecting with consumers? Here are tips for writing web copy that resonates with consumer audiences.
Through story, you can effectively humanize your brand and communicate who you are, what you do, and how you add value to shoppers lives. Is your website an effective tool at telling your brand story?
As marketers of fresh produce, we've pivoted many times in the last year, and we’ve learned that the 2021 consumer behaves a little differently than in the past. Here are a few quick tips for how to reach them.
If we as an industry – the leading voice in fresh – are producing photos that only have the highest standard visual representation of our products, is that truly an authentic depiction of what shoppers will find in the store?
Instead of asking yourself how to thrive within the limits of a virtual show, ask yourself how you can thrive without the limits of a costly physical structure 2,000 miles from home.
