Top Digital Marketing Trends to Watch in 2025
As we enter Q2 of 2025, we couldn’t help but notice some emerging trends that are taking center stage! Aside from what we know to be true about traditional marketing, the use of AI, consumer generated content and videos are clearly creeping into campaign plans everywhere! To help get you and your team up to speed, we’ve put together a list of some of the top trends in marketing for the year to help make your life a little easier.
Rise in AI Integration
- Artificial intelligence is no longer an idea of the future but is here NOW and being used across many areas of business, which includes marketing! Not only does the use of AI in marketing streamline data collection and organization, but it also helps to hyper personalize content for audiences. AI can be used to help brainstorm ideas for content or messaging and give feedback. Moral of the story is don’t be afraid of using artificial intelligence in your marketing strategies but rather embrace it! You’ll thank it later…
Video Content Remains Supreme
- The reemergence of TikTok solidifies that video content continues to be the supreme avenue for marketers. Consumers are watching more and more videos and becoming more engaged with that type of content, so as you are planning beyond Q2 be sure to implement video where you can. The key here is to create videos that are captivating and also clearly convey your point to its audience. Remember, your brand is not the only one making videos!
Extreme Personalization Among Messaging
- Consumers are being bombarded with content left and right, so having more personalized messaging and media can increase engagement among them. Taking into consideration what type of content audiences are viewing the most will help your brand to tailor your messaging and content to be more in line with what is being sought after.
Quality of Engagement
- Staying true to the saying, quality over quantity, marketing should follow this rule! Rather than pumping out a ton of content or messaging, it’s important to take the time to really generate quality stuff to ensure consumers are engaging in a way that helps you and your brand. This can look like asking questions for viewers to leave responses in the comments and then you go in and respond to each with thoughtful messaging. This also generates feedback which ultimately turns into more authentic messaging that can be used for your brand!
Creator Communities
- We know that influencers are key to creating content to reach audiences outside of your own abilities, but what we are seeing come up within the influencer field is a ride in creator communities! What’s that, you ask? Essentially these are networks of content creators that are working together and can be useful for sponsored posts on multiple platforms and channels. It’s also a great way to broaden reach among their viewers.
Shoppable Content
- While shoppable content might not work for everyone, it’s something to consider if you have an online store for purchasing goods. We know that consumers are in the business of buying, and it would only make sense for them to be more inclined to buy something if it’s as easy as clicking a couple of buttons!
Whether you are already implementing some of these into your campaigns or if you are learning about these for the first time, the key is to not be afraid to try something new! 2025 is all about thinking outside the box, and this list of marketing trends is a great place to begin doing that!
