The pandemic has certainly put an even bigger spotlight on the role of sales and marketing in the fresh produce industry. In our recap of yesterday's webinar, we highlight the key points that were elevated and point you in the right direction for getting the deck and the link to the recording.
''Time and again, during research and consulting assignments, we’ve seen both groups stumble (and the organization suffer) because they were out of sync. Conversely, there is no question that, when Sales and Marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down, and the cost of sales is lower.”
- Harvard Business Review
During yesterday's Marketing Matters webinar, we invited two esteemed panelists with a wealth of context and experience on the topic of sales and marketing in the fresh produce industry to talk through challenges and opportunities for fresh produce marketers to use to capitalize when working to ultimately bridge the gap between marketing and sales:
During the webinar Dan'l Mackey Almy and our panelists discuss a few hefty topics facing marketers today while offering recommendations on:
- Overcoming challenges between sales and marketing team communication
- Fitting marketing into the sales conversation with customers
- The sales cycle and navigating the realities that COVID-19 has brought to the industry
- What retailers are looking for today from sales and marketing teams and tips to navigate
Hear from these seasoned professionals on the replay below and get the deck to help set the stage for your next move with sales!
Our final webinar of the year will take place on December 10 and will highlight "Marketing Realities for 2021"! Register and stay tuned for more webinar content slated for 2021 to be released soon.