Through story, you can effectively humanize your brand and communicate who you are, what you do, and how you add value to shoppers lives. Is your website an effective tool at telling your brand story?
If we as an industry – the leading voice in fresh – are producing photos that only have the highest standard visual representation of our products, is that truly an authentic depiction of what shoppers will find in the store?
The stage is set. Virtual Fresh Summit commences on Monday with the beginning of buyer preview. PMA has set the stage. Now, it’s on you, buyers to show up and engage.
It’s important to understand the undertaking of a logo project and have a strategy in mind before kicking it off. Here are some tips on how to do that.
Marketers in the fresh produce industry can take several practical lessons from the NBA “bubble” experiment like sticking to a plan, being adaptable and remaining consistent.
