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Brand & Creative

Finding The Right Influencer For Your Brand

These days, influencers cover everything - from food and fitness to fashion and beauty, so you're sure to find an influencer partner that is a perfect fit for your brand. While there are endless options available, today we're diving into five different types of influencer partners to get you started on your search.

5 Common Storytelling Mistakes Made By Marketers

When done right, great storytelling will cut through the noise, get the attention of your potential shoppers or customers, and more importantly, grow your business. If your audience can't tell what you do at first glance, odds are, you are missing an opportunity to connect. Here are 5 common storytelling mistakes made by marketers!

Read This Before You Hire A Creative Designer

As a team of marketing operations professionals, we receive calls and emails weekly from creative professionals seeking employment at DMA, which has us thinking, are you receiving similar calls and emails? Do marketers know how to vet a creative designer or team before hiring them for a project or to join the company? Before you hire a creative designer, read this list of questions you must ask to make sure you find the right fit for your brand and our team.

Keys to a Successful Logo Project

Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re looking to refresh your current logo or develop an entirely new one, it’s important to understand the undertaking of a logo project and have a strategy in mind before kicking it off. To set yourself up for logo redesign success, consider taking these first steps.

The Benefits of Having a Messaging Guide

Brands often overlook the importance of creating, having, and sharing a simple messaging guide that explains the who, why, and what for a company or brand. We believe that branding and messaging are the right places for marketers to start when considering "how to improve marketing efforts" before spending money on other typical marketing activations. Here are the benefits you might expect to receive as a result of having a messaging guide created for your company or brand.

5 Signs Your Website Needs a Refresh

Out with the old, in with the new! Discover five signs your website needs a refresh.

5 Signs it’s Time to Hire a Marketing Agency

Here are five signs it's time to bring in a marketing agency to help you meet your marketing goals.

Demonstrate Your Brand’s Value Through Shopper Mapping

A shopper map shows the individual steps taken to interact with your brand along the path to purchase. Imagine bringing this to your next retailer meeting!

Understanding the Content Creation Process

When it comes to marketing, almost every conversation and strategic move on behalf of a brand involves content creation.

The Types of Content Your Brand Needs Now

Content creation is key to your brand's success. Connecting with your audience educates, inspires, entertains, and motivates action that drives sales.
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2026 SOCIAL MEDIA CALENDAR AVAILABLE NOW!

Download it here!

Get ahead on your 2026 content planning with twelve months of relevant dates and insightful tips.