When planning content for the future, don't forget Gen Z! This younger age group (ages 6-24 years old) makes up a quarter of the US population, so it's important to craft a messaging strategy that will resonate with them.
Some brands try so hard to be perfect in their communications that they come off as robotic or stale. Consider injecting a human voice into your brand.
A website is a brand's most powerful communication tool. It's the one place on the Internet where you control the message, visuals, and interaction with your customers. It's also a major investment - financially and otherwise.
If you aren't evaluating and updating your website frequently, it's safe to say you're likely missing opportunities to connect with existing customers and gain new ones.
If you have a blog that’s under performing, or if you are working on launching a new blog that you are eager to see perform, consider implementing these strategies to boost blog traffic.
Is your digital marketing and website copy REALLY connecting with consumers? Here are tips for writing web copy that resonates with consumer audiences.
