Brand & Creative

5 Ways to Improve Your Website in 2023

Posted by Marci Allen
February 2, 2023
12:00 PM

It’s the start of a new year and there are probably a lot of things already on your wish list that you're hoping to improve or introduce to your marketing program in 2023. We want to encourage you to put your website at the top of that list! If a full overhaul is not in the budget this year, we have five recommendations for improving the user experience on your website with minimal expense.

Three Benefits of Reaching Consumers With Blogs

Posted by Halle Caroline Cheatham
January 19, 2023
12:00 PM

According to TechJury, 77% of internet users read blogs. If this statistic alone isn’t enough to convince you that blogging is a great way to reach consumers, walk with us through a few of the numerous ways that utilizing a blog as a part of your content marketing strategy in 2023 can help increase brand awareness and overall exposure to your audience!

4 New Years Resolutions for Public Relations

Posted by DMA Solutions Team
January 12, 2023
12:00 PM

With the new year, comes new resolutions - and why not let getting on top of your public relations efforts be one of them? When it comes to your brand and public relations, we've created a list to set you up for success in 2023. If you’re a marketer ready to take full advantage of PR services, here are our top four resolutions to consider!

4 Reasons Product Requests Have the Power to Elevate Your Brand

Posted by Jessica Schneider
September 15, 2022
11:00 AM

At DMA Solutions, because we are focused on elevating food brands, one of the public relations successes we are able to report to our clients is when one of our media pitches results in a product request. Here are a few reasons why product requests have power!

Finding The Right Influencer For Your Brand

Posted by DMA Solutions Team
July 7, 2022
11:00 AM

These days, influencers cover everything - from food and fitness to fashion and beauty, so you're sure to find an influencer partner that is a perfect fit for your brand. While there are endless options available, today we're diving into five different types of influencer partners to get you started on your search.

5 Common Storytelling Mistakes Made By Marketers

Posted by DMA Solutions Team
June 14, 2022
11:00 AM

When done right, great storytelling will cut through the noise, get the attention of your potential shoppers or customers, and more importantly, grow your business. If your audience can't tell what you do at first glance, odds are, you are missing an opportunity to connect. Here are 5 common storytelling mistakes made by marketers!

Read This Before You Hire A Creative Designer

Posted by Megan Zweig
May 26, 2022
11:00 AM

As a team of marketing operations professionals, we receive calls and emails weekly from creative professionals seeking employment at DMA, which has us thinking, are you receiving similar calls and emails? Do marketers know how to vet a creative designer or team before hiring them for a project or to join the company? Before you hire a creative designer, read this list of questions you must ask to make sure you find the right fit for your brand and our team.

Keys to a Successful Logo Project

Posted by DMA Solutions Team
May 25, 2022
11:00 AM

Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re looking to refresh your current logo or develop an entirely new one, it’s important to understand the undertaking of a logo project and have a strategy in mind before kicking it off. To set yourself up for logo redesign success, consider taking these first steps.

The Benefits of Having a Messaging Guide

Posted by Megan Zweig
May 24, 2022
11:00 AM

Brands often overlook the importance of creating, having, and sharing a simple messaging guide that explains the who, why, and what for a company or brand. We believe that branding and messaging are the right places for marketers to start when considering "how to improve marketing efforts" before spending money on other typical marketing activations. Here are the benefits you might expect to receive as a result of having a messaging guide created for your company or brand.