Social Media

Our Review Of The Top Social Media Scheduling & Monitoring Tools

Posted by Jordan Confer
November 3, 2022
11:00 AM

Creating content, drafting captions, analyzing results, responding to consumers, running and monitoring advertisements…the list of day-to-day tasks for social media marketers could go on and on. We’re sharing our review of some of the top social media scheduling and reporting tools we use at DMA to help you create efficiencies and improve your overall results.

5 Tips for Increasing Social Media Engagement

Posted by Hena Husain
October 13, 2022
11:00 AM

According to Hootsuite, social media engagement is the measurement of comments, likes, and shares. However, additional engagements can also include retweets, link clicks, saves, mentions, tags, video views, and follows. All in all, higher social engagements = more opportunities for your brand. As we head into a busy holiday season, now is the perfect time to focus on increasing your engagement on social media while the eating's HOT!

Gen Z & Social Media: What You Need To Know

Posted by Hena Husain
September 22, 2022
11:00 AM

Gen Z is a growing group of consumers that have built a reliance upon information online and as the next maturing generation, they make up the majority of the opinions that have a significant impact online. Are your marketing efforts ready for the realities that come along with targeting Gen Z? Here's a high-level list of what you need to know to better reach this evolving generation on social media.

Overcoming Common Hurdles as a Social Media Marketer

Posted by Hena Husain
July 14, 2022
11:00 AM

Between keeping up with all the different platforms, the constant research of rising trends, and perfecting the art of advertising, it can be easy to get overwhelmed when working with social media. But, don't worry! The DMA social media team runs into these hurdles each and every day and we've rounded up some tips to help you tackle them.

20 Fourth of July Social Media Captions For Food & Beverage Marketers

Posted by Jordan Confer
June 30, 2022
11:00 AM

As we quickly approach the Fourth of July weekend, make sure you have a post (or posts) scheduled to capture your audience’s attention on this special day and event. We’ve rounded up 20 social media caption ideas you can use this weekend to drive engagement and connect with your shoppers!

Mistakes You’re Making on Social Media

Posted by Hena Husain
June 15, 2022
11:00 AM

While we're all personally acquainted with social media, that doesn't mean personal profiles work the same way as business profiles. Social media marketing for brands is a different world of opportunity and unlike posting on your personal story, there is a wrong way to go about social media when managing a brand. We've rounded up what not to be on social media to help you avoid common mistakes and plan better, more likable content!

Measuring Social Media Advertising Success

Posted by Jessie Donlon
June 2, 2022
11:00 AM

Remember that when you manage social media advertising correctly for your brand or company, you should ultimately be building brand awareness, indicating purchase intent, and driving traffic to your website or online store. To simplify something that isn’t always so simple, we are giving you a breakdown of social media advertising and providing benchmarks to help you measure success.

Different Types of Social Media Advertising

Posted by Hena Husain
May 31, 2022
11:00 AM

Social media advertising allows you to specifically target users, grow your brand's community, and directly track your ROI. This all leads to your brand being seen by a larger audience that is likely to engage with your content. There are numerous types of social media ads you can run to grow your business on social media. We know this can get overwhelming, so to help simplify this information, here is a high-level breakdown of the different types.