It’s safe to say there has never been so much uncertainty about what the next year will look like for many of us. After living through a year no one could have predicted, many marketers might be hesitant to make any definite plans or strategies for 2021 for fear of sudden change. Here’s the good news: the past year has elevated several realities that can help drive our direction as marketers in the year ahead.
The truth is, the marketing landscape has forever changed and we need to be ready for what’s next.
Today’s Marketing Matters webinar offered fresh produce marketers insights into the realities and demands we’ve faced this year followed by the opportunities that are available in 2021 as a result.
Marketers will see optimal results in 2021 strategies and tactics in multiple areas of marketing, including consumer marketing, public relations, influencer marketing and social media. Touching on each of these areas, we share specific recommendations for 2021 marketing plans, like:
- Better utilizing email marketing
- Pitching fresh products to national publications
- Creating more video content
- Working with micro-influencers
- ...and more!
Click below to access the deck from today’s webinar and gain confidence and strategic ideas as you plan your marketing activities for the uncertain year ahead. Or watch the whole webinar!
Want more marketing inspiration? Check out our 2021 webinar line-up and register to stay in touch with topical updates.