As social media platforms like Instagram and TikTok continue to gain popularity and engagement, influencer content across the board is becoming more and more seen, AND crucial. To emphasize and elevate the value an investment in influencer marketing can make, we’ve rounded up the top 5 things that you should know about influencer marketing right now.
Marketers are the people who craft your brand story, maintain your website, put together your tradeshow collateral, manage your social media platforms, conjure up (hopefully riveting) digital advertising campaigns, champion your public relations efforts, and more. Unfortunately, we often hear from marketers that they do not feel seen, valued, or empowered by the other departments in the business. Here are 4 ways to empower your marketing team!
We take culture seriously at DMA. And when we say culture, we’re not talking about lunch hang-outs or happy hours - although we do love those! We’re talking about our team and the way we work together, co-exist, and work toward shared goals. Allow us to share our three favorite cultural resources with you in hopes that they’ll mean as much to you and your team as they have to ours.
While technically recruitment is just the process behind hiring someone to fill a role in your company, at DMA Solutions, we know it's much more than that. Ultimately the recruitment process is all about whom you allow into your sacred space; and because we take that so seriously, the process can be lengthy. Here are our top four reasons why we don't rush this process.
While email marketing over the summer can feel like a challenge with everyone on vacation and your inbox filling up with more and more out-of-office replies, it doesn’t mean you should shy away from connecting with your audience. We want to provide you with four tips on how to make your email campaigns as hot as the summer sun, so we're sharing the inside scoop on how to increase engagement with your audience.
Read more for some practical tips on how to use summertime to your advantage on social media!
Consider this as you start building a marketing plan to capitalize on the summer season for your fresh produce brand.
We researched three fresh produce brands that are killing it with their sustainability story and leading by example.
Out with the old, in with the new! Discover five signs your website needs a refresh.
Expo West is a healthy foodie's dream event. We explored this behemoth of an expo in March 2022. Here's what we learned.