Marketing Services Agency Blog: The Core Blog - Page 18 of 162

10 Things Every Marketer Should Be Worried About RIGHT NOW

Posted by Megan Zweig
July 28, 2022
11:00 AM

The new year comes and goes so quickly, doesn't it? Once we reach the 4th of July, it seems like we're already counting down to the next year and the new opportunities available for marketers to plan for the coming months. Here are 10 things marketers should be worried about RIGHT NOW!

Back to School Marketing 101

Posted by DMA Solutions Team
July 21, 2022
11:00 AM

The back-to-school season poses a huge opportunity for those of us in the fresh produce industry as shoppers get back into the routine of making lunches for their kids every day. In fact, according to Pinterest Trends, searches for terms related to back-to-school preparation tend to skyrocket in August. Discover how to get an A+ on your back-to-school marketing campaign!

Overcoming Common Hurdles as a Social Media Marketer

Posted by Hena Husain
July 14, 2022
11:00 AM

Between keeping up with all the different platforms, the constant research of rising trends, and perfecting the art of advertising, it can be easy to get overwhelmed when working with social media. But, don't worry! The DMA social media team runs into these hurdles each and every day and we've rounded up some tips to help you tackle them.

Finding The Right Influencer For Your Brand

Posted by DMA Solutions Team
July 7, 2022
11:00 AM

These days, influencers cover everything - from food and fitness to fashion and beauty, so you're sure to find an influencer partner that is a perfect fit for your brand. While there are endless options available, today we're diving into five different types of influencer partners to get you started on your search.

20 Fourth of July Social Media Captions For Food & Beverage Marketers

Posted by DMA Solutions Team
June 30, 2022
11:00 AM

As we quickly approach the Fourth of July weekend, make sure you have a post (or posts) scheduled to capture your audience’s attention on this special day and event. We’ve rounded up 20 social media caption ideas you can use this weekend to drive engagement and connect with your shoppers!

What Fresh Produce Marketers Need to Know About Gen Z

Posted by DMA Solutions Team
June 23, 2022
11:00 AM

Did you know that at 65 million strong, Generation Z makes up a quarter of the US population? Marketing veterans in the fresh produce space might agree that as an industry, we sat on our laurels when it came to preparing ourselves to effectively market to millennials. Here are the realities of marketing to Gen Z!

Mistakes You’re Making on Social Media

Posted by Hena Husain
June 15, 2022
11:00 AM

While we're all personally acquainted with social media, that doesn't mean personal profiles work the same way as business profiles. Social media marketing for brands is a different world of opportunity and unlike posting on your personal story, there is a wrong way to go about social media when managing a brand. We've rounded up what not to be on social media to help you avoid common mistakes and plan better, more likable content!

5 Common Storytelling Mistakes Made By Marketers

Posted by DMA Solutions Team
June 14, 2022
11:00 AM

When done right, great storytelling will cut through the noise, get the attention of your potential shoppers or customers, and more importantly, grow your business. If your audience can't tell what you do at first glance, odds are, you are missing an opportunity to connect. Here are 5 common storytelling mistakes made by marketers!

Media Pitch Planning 101

Posted by DMA Solutions Team
June 8, 2022
11:00 AM

Creating a document spanning 6 to 12 months with creative pitch angles is a valuable tool to have in your public relations arsenal to ensure you’re receiving press year-round, new product or not. Here are our top three tips for creating your own media plan to successfully share news about your brand.