A shopper database, or CRM, is essential for making smart, data-based marketing decisions and create a more personalized experience of your brand for your shoppers.
We're breaking down everything you need to know about Customer Relationship Management (CRM) - what it is, how it works, and why you need one.
The back to school season is upon us and we've rounded up helpful information that marketers need to know to prepare for a successful season.
By utilizing Pinterest for back-to-school marketing efforts, you can earn impressions, drive traffic and increase the consumption of fresh produce.
Was it a return to the good 'ole days or a renewed sense of comradery? Find out what blew us away during the 2021 PMA Foodservice Conference and Expo.
Here are the top marketing realities you need to be aware of for 2021 and our predictions about how these will affect fresh produce marketers directly in the year to come.
Here are the food trends you're still going to see everywhere this year!
Take a look at our three most read blog posts so far in 2021 including topics on effective story-telling, public relations , and influencer management.
When the news broke last week about Instgram's transition to become a video platform, heads were spinning at DMA. Our Social Media Manager, Jessie Donlon, explains what you can expect.
If your brand doesn't have a blog as part of your content marketing strategy, you could be missing out on opportunities!