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How the TikTok Algorithm Works

Tik Tok is a leading social media platform that is taking audiences by storm. Learn how their algorithm works in this quick read.

Looking Back: 10+ Years of Fresh Summit Memories

No one told us life was going to be this way. If you're having a serious case of Fresh Summit withdrawal, join us in reminiscing the last 10+ years - Friends style!

3 Tips To Maximize PR Exposure in Lieu of Fresh Summit

With the cancellation of PMA's Fresh Summit, we've gathered the top 3 tips to maximize your PR exposure without our industry's largest event.

Let’s Talk TikTok

Between the brand new audience, content and frequency expectation, TikTok gives brands a lot to consider.
Influencers on Tik Tok

Working with Influencers on TikTok

Important steps and considerations as you prepare to work with influencers on TikTok.

TikTok Stats You Need to Know

TikTok is still quite new to the fresh produce industry. Here is the rundown of key stats that fresh produce marketers need to know on the platform.

How Brands Should Respond to Customer Service Issues

With social media platforms becoming the main place to voice customer complaints, the good reviews are great and the negative reviews can be even louder.

What it Means to be “Cancelled”

Learn what it means to be cancelled and how public relations is your best defense with crisis management.

Six Statistics About Customer Service for Food Marketers

Six statistics about customer service for food marketers.

How to Use Analytics to Plan for the Holidays

The best way to measure what matters to your audience is analytics. Discover the story that data tells, and use that story for your holiday marketing.
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2026 SOCIAL MEDIA CALENDAR AVAILABLE NOW!

Download it here!

Get ahead on your 2026 content planning with twelve months of relevant dates and insightful tips.