2020

Media Pitch Planning 101

Posted by DMA Solutions Team
June 8, 2022
11:00 AM

Creating a document spanning 6 to 12 months with creative pitch angles is a valuable tool to have in your public relations arsenal to ensure you’re receiving press year-round, new product or not. Here are our top three tips for creating your own media plan to successfully share news about your brand.

Measuring Social Media Advertising Success

Posted by Jessie Donlon
June 2, 2022
11:00 AM

Remember that when you manage social media advertising correctly for your brand or company, you should ultimately be building brand awareness, indicating purchase intent, and driving traffic to your website or online store. To simplify something that isn’t always so simple, we are giving you a breakdown of social media advertising and providing benchmarks to help you measure success.

Here’s How to Empower Your Marketing Team for Better Results

Posted by Mackenzie McLeod
May 5, 2022
11:00 AM

Marketers are the people who craft your brand story, maintain your website, put together your tradeshow collateral, manage your social media platforms, conjure up (hopefully riveting) digital advertising campaigns, champion your public relations efforts, and more. Unfortunately, we often hear from marketers that they do not feel seen, valued, or empowered by the other departments in the business. Here are 4 ways to empower your marketing team!

Social Media Activities That Boost Website Traffic

Posted by Hena Husain
March 24, 2022
11:00 AM

Do you want more website traffic for your brand or business? We’ve got three tips on how social media can help boost more traffic to your website!

Joyful Holiday Memories and Resolutions for 2021

Posted by DMA Solutions Team
December 23, 2020
12:00 PM

Join the DMA Solutions team for holiday memories, traditions and new year resolutions to celebrate this year's very different, pandemic holiday season.

Best of 2020 Round Up

Posted by DMA Solutions Team
December 22, 2020
12:00 PM

Here is a roundup of our most popular posts of 2020.

Implementing A/B Testing

Posted by Jordan Confer
December 17, 2020
12:00 PM

At DMA, we’re fans of A/B testing, which is just a term for comparing two different versions of an ad, webpage, etc. against each other to see which performed better.

What We Know About Instagram Guides

Posted by Jessie Donlon
December 15, 2020
12:00 PM

Another Instagram update is here and we have broken down everything you need to know about Instagram Guides.

Get the Deck: Marketing Realities for 2021

Posted by Mackenzie McLeod
December 10, 2020
11:00 PM

The marketing landscape has shifted due to the pandemic. Join us as we share marketing realities for the new year to help prepare your team and set them up for success.