2020

Influencers Tell All: How to Stay Relevant During COVID-19

Posted by DMA Solutions Team
May 21, 2020
11:00 AM

We spoke with a few of the influencers we’ve partnered with on behalf of our clients to talk about how this pandemic is shaping their content.

Habits of a Successful Marketing Team

Posted by DMA Solutions Team
February 21, 2020
2:15 PM

We wanted to share a list of marketing resources that encompass a well-rounded approach to our learning.

9 Month PMA Fresh Summit Checklist

Posted by Mackenzie McLeod
February 19, 2020
12:15 PM

You’ve probably felt overwhelmed ahead of Fresh Summits in the past, but take it from us: you shouldn’t have to feel stressed about this show every year.

The Power of User-Generated Content

Posted by DMA Solutions Team
February 18, 2020
4:00 PM

If you’ve scrolled through your social media feeds and taken note of a friend’s post, then you’ve interacted with user-generated content.

3 Insights Brands Can Learn From Social Media Analytics

Posted by DMA Solutions Team
February 14, 2020
9:12 PM

A brand must understand how to leverage social media analytics appropriately in order to successfully measure their performance.

Special Edition: Marketing Moments From Super Bowl LIV

Posted by DMA Solutions Team
February 3, 2020
10:50 PM

Super Bowl advertising spots during the big game on Sunday reportedly sold out at approximately $5.3 million per advertisement with 77 spot sold.

10 Steps for Building an Effective Recruitment Plan

Posted by Megan Zweig
January 29, 2020
12:00 PM

Before you start searching for your company's next marketer, use these recruitment tips to build a process that leads to the RIGHT candidate.

The Biggest Brand Fails of 2019

Posted by DMA Solutions Team
January 17, 2020
9:47 PM

Avoid these major pitfalls from big-name brands who learned the hard way in 2019.

How to Write Consumer-Friendly Website Copy

Posted by DMA Solutions Team
January 14, 2020
10:22 PM

Is your digital marketing and website copy REALLY connecting with consumers? Here are 4 tips for writing web copy that resonates with your target audience.