Our team just got back from Orlando, and our camera rolls are full of eye candy from IFPA’s Global Produce & Floral Show expo floor. We loved walking the aisles, visiting with old friends, making new connections, and taking in all the fantastic booth creativity on display. …
There is no mastering AI. Here are 8 reasons why, and what to aim for instead. I say this after more than two years of focused AI study, certifications, a long list of subscriptions, and more than a few failed trials.…
All Fresh Produce Is Grown Locally Shoppers want local fresh produce. They also want citrus year-round. In my travels, conversations with strangers often turn to what I do for a living. When I say I market fresh produce, the first response is usually some version of “Oh, you mean local.…
A Sales & Marketing Game Plan for IFPA Global Show Two weeks out from a major show, the booth graphics are ordered, and the sales calendar is filling up. What’s usually missing is a plan that sales and marketing built together.…
A Quick Playbook for Live Posting from a Tradeshow Trade show season is one of the busiest stretches on the produce marketing calendar, and how your brand shows up online during those few packed days matters just as much as how it shows up on the floor.…
Before You Hit the Show Floor: PR Moves to Make Before the Global Produce and Floral Show The 2026 Global Produce and Floral Show runs October 14 to 16 in Orlando, Florida. Trade media will be there covering the industry, the same as they are every year, and getting your brand in front of them does not happen by accident once the show starts.…
Learn how to optimize your LinkedIn profile to build credibility and connect with the right buyers. Practical tips for industry sales and trade professionals.
A practical look at building a brand messaging guide that aligns your team and strengthens how your company is understood.
How to Prove ROI on Social Media to Leadership You’ve built a great social strategy. Engagement is up, your content is resonating, and the numbers look good on your end. Then leadership asks the one question that stops everyone in their tracks: “So what’s the return on investment (ROI)?” Suddenly those engagement numbers feel a lot less convincing.…
Discover what makes certain foods go viral, why some trends take off, and what brands can learn from the science behind food virality.
