Marketing Strategy

8 Out-of-the-Box B2B Marketing Ideas You Haven’t Tried Yet

Posted by DMA Solutions Team
August 18, 2022
11:00 AM

When it seems like you’ve checked all the boxes relative to your trade marketing program and you’re still not seeing the results you’d expect (or worse, that your executive team expects), it’s a sign that it’s time for some out-of-the-box thinking. Take your B2B marketing program further with these creative, out-of-the-box ideas for reaching trade audiences designed for fresh produce companies!

10 Things Every Marketer Should Be Worried About RIGHT NOW

Posted by Megan Zweig
July 28, 2022
11:00 AM

The new year comes and goes so quickly, doesn't it? Once we reach the 4th of July, it seems like we're already counting down to the next year and the new opportunities available for marketers to plan for the coming months. Here are 10 things marketers should be worried about RIGHT NOW!

What Fresh Produce Marketers Need to Know About Gen Z

Posted by DMA Solutions Team
June 23, 2022
11:00 AM

Did you know that at 65 million strong, Generation Z makes up a quarter of the US population? Marketing veterans in the fresh produce space might agree that as an industry, we sat on our laurels when it came to preparing ourselves to effectively market to millennials. Here are the realities of marketing to Gen Z!

Reach More Consumers With These Five Tips

Posted by DMA Solutions Team
May 19, 2022
11:00 AM

Want to reach new consumers? What about boost your consumer engagement? One way to do BOTH of these things is by hosting a consumer promotion! By hosting a consumer promotion, brands have the opportunity to communicate directly with their target audience. DMA Solutions has helped several of our clients expand their reach and boost engagement through consumer promotions, and over the years, we've learned what makes them successful.

Top 10 Biggest Marketing Challenges of Core Readers

Posted by DMA Solutions Team
March 30, 2022
11:00 AM

From consumption trends and private labeling, to commoditized pricing and availability, these are the Top 10 Marketing Challenges our readers face.

Demonstrate Your Brand’s Value Through Shopper Mapping

Posted by DMA Solutions Team
March 17, 2022
11:00 AM

A shopper map shows the individual steps taken to interact with your brand along the path to purchase. Imagine bringing this to your next retailer meeting!

7 Marketing Trends & Predictions for 2022

Posted by DMA Solutions Team
March 1, 2022
11:45 AM

We’ve kept our antennas up to identify the marketing trends and predictions that we believe are the most important for fresh food marketers in 2022.

The Secret to a Great Social Media Strategy

Posted by DMA Solutions Team
February 15, 2022
12:00 PM

Consistency in your social media strategy is a must, but as social platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn become even more crowded with brands and content, consistency is becoming increasingly important.

Understanding the Content Creation Process

Posted by DMA Solutions Team
February 10, 2022
12:00 PM

When it comes to marketing, almost every conversation and strategic move on behalf of a brand involves content creation.

The Types of Content Your Brand Needs Now

Posted by DMA Solutions Team
February 8, 2022
12:00 PM

Content creation is key to your brand's success. Connecting with your audience educates, inspires, entertains, and motivates action that drives sales.