Social Media Services

After months of experimenting with TikTok content, advertising, and all of its intricacies, we're ready to share what we've learned... and our findings might surprise you! We've broken down some investment levels to show you the different options you have when it comes to having a presence on this platform.
Gen Z is a growing group of consumers that have built a reliance upon information online and as the next maturing generation, they make up the majority of the opinions that have a significant impact online. Are your marketing efforts ready for the realities that come along with targeting Gen Z? Here's a high-level list of what you need to know to better reach this evolving generation on social media.
Between keeping up with all the different platforms, the constant research of rising trends, and perfecting the art of advertising, it can be easy to get overwhelmed when working with social media. But, don't worry! The DMA social media team runs into these hurdles each and every day and we've rounded up some tips to help you tackle them.
Remember that when you manage social media advertising correctly for your brand or company, you should ultimately be building brand awareness, indicating purchase intent, and driving traffic to your website or online store.  To simplify something that isn’t always so simple, we are giving you a breakdown of social media advertising and providing benchmarks to help you measure success.