The Core - A Blog by DMA Solutions

Executive Corner Posts

How to Use the 2021 Calendars to Elevate Your Brand

Posted by Megan Zweig on December 9, 2020 6:00 AM

If you thought 2020 went by in a flash, just imagine how we feel launching our 7th year of annual marketing calendars for our beloved Core readers... Read More

Why You Should Keep a Gratitude Journal

Posted by Megan Zweig on November 24, 2020 6:00 AM

Let's face it, 2020 hasn't been a cake walk for most.  From the pandemic to civil and cultural unrest in our great country, to a contentious... Read More

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How Culture Impacts Fresh Produce: Fresh Summit Panels Reimagined

Posted by Dan'l Mackey Almy on October 15, 2019 5:40 PM

Photo courtesy of consultancy firm sparks & honey   This year marks my 25th Fresh Summit, and as many of you can attest, many things in the industry... Read More

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Why We Choose Fresh

Posted by Dan'l Mackey Almy on April 24, 2019 4:45 AM

Whether you’ve been in the space for decades or months, your journey to and in fresh produce is most likely a pertinent part of your personal... Read More

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Fresh Produce, What's With Our CPG Love Affair?

Posted by Dan'l Mackey Almy on March 27, 2019 4:50 AM

For all of my 24 years in fresh produce, seemingly CPG has been upheld as a "gold standard" that fresh produce companies seek to emulate on all... Read More

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Fresh Produce Marketing: Then and Now

Posted by Dan'l Mackey Almy on March 6, 2019 5:00 AM

Fresh produce will sell without marketing. That is a reality, and there is an inherent demand for what we grow, pack, ship, and sell—try and imagine... Read More

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