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Executive Corner Posts

Fresh Produce Marketing Then and Now-DMA Solutions-1

Fresh Produce Marketing: Then and Now

Posted by Dan'l Mackey Almy on March 6, 2019 5:00 AM

Fresh produce will sell without marketing. That is a reality, and there is an inherent demand for what we grow, pack, ship, and sell—try and imagine... Read More

Brand Trade Name or Commodity-Whats It Going to Be-DMA Solutions-3-1

Commodity, Trade Name, or Brand: What's it Going to Be?

Posted by Dan'l Mackey Almy on January 18, 2019 2:12 PM

It always surprises people when we say this, but as we’ve stated before: fresh produce will sell without marketing. It will.  There is an inherent... Read More

Marketing Role Fresh Produce Recalls-DMA Solutions-1

Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

Posted by Dan'l Mackey Almy on January 9, 2019 5:00 AM

The media furor from the recent romaine lettuce crisis and subsequent recall has (mostly) died down, but that doesn’t mean that we as an industry now... Read More

CPG Will Keep Winning Until_Exec Corner_Dec 21_18-1

CPG Will Keep Winning Until…

Posted by Dan'l Mackey Almy on December 21, 2018 3:20 PM

In an interview with The Snack earlier this year, I made the assertion that:   If this industry started investing even 1 percent of sales—at a... Read More

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