Key takeaways from Cherry Bombe Jubilee 2019, an event celebrating women in & around the food industry and their diverse cultures, occupations and stories.
Fresh produce marketers: fresh gardens are paving the way to increase urban markets' access to fresh, elevating our reach and diversifying our audiences.
From Aggies for Fresh to sampling new fresh produce varieties and admiring some seriously creative booths, here's What Blew Us Away at Viva Fresh 2019.
One of my greatest joys is watching talented people grow & truly attach themselves to the beauty and challenge that comes with choosing a career in fresh.
Our fresh produce career experiences are meaningful. How do we pass this to the next generation of fresh produce leaders? Get back to what led us here.
Meet the Texas A&M students attending the 2019 Viva Fresh Expo. Each is looking to use their talents in jobs or internships in the fresh produce industry.
Fresh produce marketing looked different in 2004. Produce marketers remained focused on print advertising, faxed price lists and tradeshow participation. We were at the mercy of what retailers and foodservice providers could or would do to position fresh most effectively; that was about to change.
CPG has been upheld as a gold standard that fresh produce companies seek to emulate on all fronts. Somehow we have convinced ourselves that CPG harnesses some level of operational excellence and marketing mastery far beyond the feats of which we are capable in fresh produce.
