Instead of asking yourself how to thrive within the limits of a virtual show, ask yourself how you can thrive without the limits of a costly physical structure 2,000 miles from home.
Fellow marketers, I am going to skip the messaging around the state of our society and the impact on our businesses. PMA, TIPA and United Fresh are all doing a good job on keeping members updated with facts relating to economic and political changes.
You’ve probably felt overwhelmed ahead of Fresh Summits in the past, but take it from us: you shouldn’t have to feel stressed about this show every year.