Fresh Produce

We spoke with a few of the influencers we’ve partnered with on behalf of our clients to talk about how this pandemic is shaping their content.
Instead of asking yourself how to thrive within the limits of a virtual show, ask yourself how you can thrive without the limits of a costly physical structure 2,000 miles from home.
From social media and email content, fresh produce brands can utilize this time in history to further connect with consumers.
Here are the answers to some of the most common questions we’ve been answering for our own fresh food clients over the past month.
Fellow marketers, I am going to skip the messaging around the state of our society and the impact on our businesses. PMA, TIPA and United Fresh are all doing a good job on keeping members updated with facts relating to economic and political changes.
We don't know how things will unfold tomorrow or even a month from now. What we know is that NOW is the time to take action as fresh food marketer!
Social media can be unpredictable, making flexibility and adaptability a key to success for the social media marketer.
You’ve probably felt overwhelmed ahead of Fresh Summits in the past, but take it from us: you shouldn’t have to feel stressed about this show every year.
In Food Trends 2020, you'll find extensive research on how the food space is changing, shaping the way people grow, shop for, cook, and talk about food.
As we prepare our own plan for 2020, we’d like to share 19 marketing wins from 2019, comprised of marketing milestones pulled from client and DMA initiatives.