Advertising

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DMA Ad Group

DMA Solutions

In 2017, DMA Solutions launched a series of digital trade ads to promote our marketing services as well as free downloadable content available to marketers in the industry.

IFCO

Brand Positioning and Traffic Generation Campaign

IFCO sought to demonstrate their supply chain thought leadership by launching a trade ad campaign that promoted their blog, a resource that features valuable supply chain insights for retailers and growers alike.

The campaign generated click-throughs resulting in new leads and subscribers to their blog, along with elevated web traffic during months this ad ran. 

Ready Pac-2

Seasonal Product Campaign

Ready Pac Foods wanted visually distinctive trade ads that highlighted the unique flavor profiles of their popular Bistro Bowl salad kits. The desire was to maintain an uncluttered design that kept the focus on the salad imagery.

True to Ready Pac Food's product positioning, beauty shots of the raw produce ingredients are also utilized to underscore the Bistro Bowl's fresh ingredients.

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Trade Advertising Campaign Highlighting Shopper Insights

California Giant Berry Farms wanted to generate awareness for their database of shopper insights and obtain new subscribers to their trade newsletter through digital and print ads across multiple trade publications.

We created a series of ads to highlight different examples of the types of shopper insights available to Cal Giant's customers who subscribe to the Trade Buzz Newsletter. The ads run continuously to generate traffic to calgiant.com/trade. 

Sunripe_FS2016_300x75

Brand Positioning Campaign

Sunripe Certified Brands sought an eye-catching digital wraparound ad that would showcase their branding and key messaging as well as bring attention to their new product launch. The design in this ad was consistent with their newly launched website.

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Artisan Onion Campaign

Tanimura & Antle needed new design and key messaging for an Artisan Red Onion retail advertisement and point-of-sale materials to help elevate the unique attributes of this special variety during peak season.

The full design creative presented Artisan Red Onions in a beautiful grill-centric layout to underscore its seasonal versatility. In smaller trade advertisements with limited space, the ads focused on product imagery with the same messaging and font treatments.

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