As the premier grower of artichokes and a variety of other vegetables, Ocean Mist Farms wanted a platform to showcase their helpful brand personality.
The blog was aptly named From the Heart to reflect both the brand's authenticity and play on an artichoke heart. Each week, Ocean Mist features new content including recipes, growing information, nutritional facts, the people behind the brand and much more.
In addition to the design and launch, DMA manages the quarterly blog editorial calendar, provides copywriting support and manages contributing writers.
LGS Specialty Sales sought to regularly engage, educate and inspire their growing consumer audience on a platform outside of social media.
Building on the playful tone of their website and Darling Citrus® brand, the aptly name Darling Dish features recipes, insights on growing regions of their products, inspiring uses and consumer friendly updates from the company.
In addition to the design and launch, our team manages the blog editorial calendar and bi-weekly email updates to consumers, providing regular copywriting support.
Mann Packing had no shortage of helpful and inspirational content - particularly for their foodservice audience, so a blog was a natural additional to their marketing communication strategy. It was initially launched to provide a unique space for their foodservice audience to find inspiration and resources relevant to them and has since evolved to attract a wider audience interested in their products and the people behind the brand.
The Mann, That's Easy blog name was developed in recognition of the innately helpful characteristics of their product line and a clever nod to their company tagline, Veggies Made Easy.
IFCO wanted to showcase their supply chain thought leadership and set themselves apart from competitors in the reusable packaging space. We launched IFCO's blog to showcase their ongoing leadership and provide supply chain professionals with a go-to resource in the perishables space.
After 4 years, the blog has generated hundreds of subscribers and leads for IFCO to date that they've been able to share with their sales team.
To indirectly elevate the Ready Pac Foods brand, we were challenged to design a unique and contemporary blog that showcased the thought leadership of then Ready Pac Foods CEO, Tony Sarsam.
While the blog was not intended to be an extension of the Read Pac brand, design was based on the desire to have a clean, no-fuss, professional presence where Tony could share insights and opinions on a variety of leadership and culturally relevant topics.
To elevate Fox Packaging's and Fox Solution's position as thought leaders in the fresh produce packaging and equipment space, a new marketing communication strategy was developed to include a monthly blog.
The blog covers a range of topics including packaging performance and technology, equipment solutions, food safety and social responsibility. Interested audiences are invited to subscribe to a monthly email blast that shares the latest post.
In addition to the design and launch, DMA manages the blog calendar, writes posts and manages contributing partners.
To nurture their growing database of berry evangelists, California Giant launched their consumer-facing blog, The Buzz, to encourage the purchase and consumption of fresh berries through Instagram-worthy recipes and everyday lifestyle content for their four key buyer personas.
The Buzz publishes recipes and berry inspiration with stunning photography 2 - 3 times a week and the blog has more than 25,000 subscribers.