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Packaging to Reflect Rebranding Initiative

While the vintage aesthetic of Darling Clementines, one of the first Clementine brands to enter the U.S. market in 1991, was well recognized, LGS Specialty Sales wanted to create a new level of brand relevance and trust that lead to a decision to create a new, contemporary look for all product lines. The DMA Solutions Team had the opportunity to bring to life their vision for a fun and youthful aesthetic which appeals to today’s savvy and informed shopper while still communicating the brand’s longtime commitment to quality and consistency. From logo creation to packaging design, DMA helped LGS make a seamless transition to their new look.