Promotions

Dip Into Summer Promotion

Summertime is about getting outside and eating with friends and family. We utilized this promotion as an opportunity to get Good Foods in front of their customers and show them how Good Foods is an essential part of summer by spotlighting the plant based dips and guacamole as a perfect spread or marinade to up anyone’s cooking game during summer.

We saw a staggering amount of entries for this promotion, with a total of 234,851 submissions and exceeding our goal by 159,851 entries. We also surpassed our goal of adding subscribers to the Good Foods Feed newsletter, achieving over 5,326 new additions. Lastly, we surpassed our goal of adding new contacts to their database with 10,703 new people. All goals were met within an 8-week promotion period.

Ultimate Gameday Giveaway

Move over turkey and sangria, football is also a favorite during the holiday season! The Dip It 2 Win It Sweepstakes hosted by Duda Farm Fresh Foods was the perfect opportunity to align with family as they looked for ways to stay entertained and connect with each other in their homes in 2020.

We offered entrants a chance to win the ultimate game day experience, complete with home theatre prizes and a Weber grill. In exchange for their entry, consumers answered questions that provided insights into their buying habits and preferences for Duda content and products. Target audiences for this promotion consisted of football/sports fans and Millennial men - a broader target audience for the brand.

The promotion garnered:

• 254,565 website sessions
• 232,080 submissions
• 8,973 new contacts
• 19,514 social engagements

Homebound Holiday Promotion

The 2020 California Giant Home for the Holidays Sweepstakes helped encourage spending time with loved ones in the kitchen.

This promotion was designed to share helpful and fun ideas for families who are spending holiday time at home during the pandemic by strategically providing time-relevant content that promoted brand engagement. In exchange for providing information, entrants were offered a chance to win holiday-themed weekly prizes.

The promotion garnered the following results:

• 166,033 submissions
• 13,189 new contacts
• 68,213 social engagements!

Pink Power Promotion

As LGS Sales looked forward to the annual promotion of pink packaging in honor of 2020's Breast Cancer Awareness Month, the goal of the One Step at a Time Sweepstakes was to bring awareness to the cause and to encourage healthy habits.

The promotion largely centered around movement and exercise, featuring prizes that supported active lifestyles and offered incentives for consumers to share their favorite ways to move - all in support of breast cancer awareness! Each week, we created content around fun ways to move and fuel the body with curated "Pink Power" recipes. In addition, we partnered with Susan G. Komen to cross-promote during their Power30 program following the Race for the Cure.

The promotion garnered:

• 81,743 submissions
• 7,452 new contacts
• 83,510 website visits
• 4,351 new blog subscribers

Holiday Promotion

Natural Delights wanted to elevate the diversity of Medjool dates in a variety of holiday-worthy meal and snack applications. The 12 Dates of Christmas promotion featured daily recipes, four brand partners, and prize-winning opportunities every day from Dec 7 - 18, 2020.

The promotion was supported with a three-part email campaign to Natural Delights consumer database, daily social activations, and Google advertising.

The promotion garnered:

• 83,623 submissions
• 14,368 new contacts
• 1,011,634 social impressions
• 12,904 Google ad clicks
• 375,607 page views

Holiday Promotion

Knowing that trick-or-treating was going to look a little different in 2020, we focused Natural Delights' Pick Your Potion Halloween promotion on intimate gatherings with friends or families and chose prizes that would allow winners to be the (g)host with the most!

In addition, we created an eBook with spooky cocktails and light bites featuring Medjool dates to encourage them to engage with our content and purchase the product after entering.

We saw the following results:

• 95,392 website visits
• 82,432 submissions
• 3,961 new contacts
• 322 eBook downloads

Back to School Social Media Promotion

With Zoom classes being the reality for most families this year, we elevated Garden Highway to be the convenient and quick option during the busy Back to School season.

Our prizes followed COVID-19 guidelines and included hand sanitizer, portable soap, a fruit-infusing water bottle, an academic planner and Garden Highway sandwiches and snacks.

The Zoom Back to School promotion generated:

• 1,478 total submissions
• 15,721 impressions
• 765 profile visits
• 241 new Instagram followers

Adventure Themed Promotion

The Outdoor Adventure Giveaway was originally designed to be geared toward Natural Delights' active, outdoor-enthusiast audience. Little did we know when we first started planning that it would also be a very relevant promotion theme mid-2020 when activities had all been shifted to the outdoors to accommodate social distancing.

We postponed the launch until National Parks reopened, and then encouraged our audience to get out and remedy their cabin fever with some sunshine and fresh air. We had an overwhelmingly positive response and generated:

• Over 7,000 new and reengaged contacts
• 80,000 total submissions
• New shopper intel to help drive our strategy going forward

Peak of Season Promotion

The goal of the Here Comes The Sun promotion was to position citrus as the perfect pairing for your summer activities.

We implemented a social-based sweepstakes to build awareness around Summer Citrus from South Africa during peak season freshness and availability. The Here Comes The Sun promotion generated:

• 8,289 total submissions
• 21,748 engagements
• 4,133 website visits
• 72% increase in followers

Back to School Promotion

The Good Foods "Back to the Books" fall promotion was a celebration of teachers and all that they do, especially during these uncertain times.

From August 31 through October 9, consumers were encouraged to enter to win a weekly prize that could be put toward a classroom and a prize pack with home and kitchen supplies. We leveraged weekly email marketing, paid social media advertising and posts, as well as partnerships with teachers that were also influencers from around the country. 

The promotion garnered a staggering 95,000 submissions and 11,660 new database contacts.

Summer Snacking Promotion

The goal of the Sip, Chill, Repeat Sweepstakes was to position California Giant berries as the ultimate treat for summer whether you are sipping on a cool cocktail or enjoying a cool, sweet treat.

DMA Solutions spearheaded a multifaceted campaign to build brand awareness, encourage promotion specific coupon downloads and prints, grow database contacts, and increase social community size and engagement.

The Sweepstakes garnered:

• 156,408 submissions
• 7,355 new contacts
• 57,618 coupon prints
• 18,862 social media engagements

Self-Care Promotion

With shoppers spending more time at home during COVID-19 restrictions and in need of self-care and inspiration, we elevated Garden Highway’s products for the healthy and fun indulgences that they are while also centering the brand as a resource during an unparalleled time.

Our fun giveaway prizes consisted of face masks, bath bombs, a personal blender, a smoothie guide, and of course Garden Highway fruit trays.

These promotions benefited the brand with:

• Over 24,000 impressions
• 800 profile visits
• 22% increase in Instagram followers MOM

Back to Basics Promotion

While shoppers were adjusting to a new normal during COVID-19, we positioned California Giant as a go-to resource to help people make the most of their extra time at home by bringing them “back to the basics” with simple, easy recipes, fun at-home activities and weekly prizes.

This promotion yielded the following results:
- 521% MOM increase in recipe views
- 231% increase in email open rates
- 32% increase in Instagram TV video views

Gold Standard Giveaway

In 2020, Ocean Mist Farms hosted its 2nd annual Gold Standard promotion to engage and educate shoppers during their spring Castroville artichoke season. A sweepstakes and influencer partnerships were added to the marketing activations to further bolster reach and engagement. Promotion messaging again communicated to both trade and consumer audiences that Ocean Mist Farms has established the Gold Standard in quality, food safety, resource management and customer service.

This promotion benefited the brand with:
- Over 22 million brand impressions
- Preference data from over 28,000 shoppers
- 577% YOY increase in social media engagement
- 1,784% YOY increase in Google ad engagement