Promotions

Summer Themed Peak Season Consumer Promotion

Summer Citrus from South Africa wanted to raise awareness of their summer citrus availability with consumer audiences who are accustomed to winter supplies from US growers. Our digital campaign elevated their brand presence and emphasized their product availability in stores during their peak summer season June - September.

This summer-themed campaign offered 3 prizes, utilized influencer partnerships, and included an eBook filled with summer activities and recipes, featuring SCSA products.  The results exceeded goals and expectations with over 230,000 entries, 19,000 new contacts, and 945,000 brand impressions. 

Peak Season Consumer Promotion

In an effort to encourage shoppers to eat Texas Red grapefruit during their peak winter season, Winter Sweetz wanted to raise brand awareness and provide a fun way for shoppers to engage with them.

The A to Zing! promotion highlighted the versatility of grapefruit for any eating occasion by leveraging online influencers to create recipes for 26 straights days that tied directly to each letter in the alphabet. Shoppers were also invited to enter the A to Zing! Sweepstakes for a chance at winning the $500 Amazon gift card grand prize. 11 winners in total were chosen - all receiving a WinterSweetz prize pack of fresh grapefruit.

Collaborative Partnership Promotion

To encourage consumers to choose more fresh fruits and vegetables over other snacking options, we execute an annual promotion that brings together several produce and complementary brands to promote healthy snacking options with dip and dressing combos throughout peak season summer months. 

In 2017, this promotion generated more than 250,000 website visits and collected more than 220,000 submissions over a 10 week period.

Summer Themed Consumer Promotion

As summer heated up, Natural Delights wanted to relate to shoppers' desire for light and refreshing breakfast and snack inspiration while staying true to their key health and wellness messaging.

The brand partnered with Blendtec® blenders and four influential bloggers to bring shoppers a 4 week, prize-filled promotion that earned them a 92% sweepstakes submission rate and over 19,000 consumer data points. Entrants were also offered a recipe eBook filled with 10 unique smoothie and smoothie bowl recipes naturally sweetened by Natural Delights Medjool Dates.

Fun Election-Themed Consumer Promotion

One of the top trending topics on social media in 2016 was the infamous presidential election. California Giant wanted to find a way to capitalize on this chatter without being political, so we created the "Red State Blue State" Sweepstakes and prompted consumers to use #berriesforpresident and vote for strawberries or blueberries for a chance to win prizes.

The sweepstakes was well-received by consumers with its fun, light-hearted break from politics. Ultimately, the sweepstakes was hugely successful and generated more 8 million impressions and more than 250,000 entries for the brand. (PS: Strawberries won by a landslide, btw!)

Baseball Promotion Tied to Seasonal Packaging

Duda Farm Fresh Foods wanted to promote their special baseball-themed celery packaging while giving back to local communities. This two-part promotion worked to accomplish both goals. First, we encouraged parents to consider Dandy® Celery Sticks as a healthy game day snack through a consumer sweepstakes with baseball-themed prizes. Duda’s core values were highlighted through a second promotion that granted five youth baseball leagues across the country with sponsorships.

The promotion resulted in more than 2.7 million impressions for the brand.

Peak Season Promotion

To promote peak artichoke season to shoppers across the country, Ocean Mist Farms hosted a 6-week long promotion that awarded one lucky sweepstakes winner a trip to the 58th Annual Castroville Artichoke Food & Wine Festival.

With the support of influencer partnerships, a social ad campaign, email marketing and a web and blog presence, the promotion earned the brand over 90,000 sweepstakes submissions, intel for over 14,000 shoppers, and 6,500+ downloads of existing Ocean Mist Farms branded content.

Promotion with ROI and Sales Tie-in

California Giant sought a way to track how their digital promotions could influence in-store sales while building a database of confirmed California Giant berry purchasers.  To reach these goals, we created the Follow Us to Our Farm sweepstakes, which required consumers to input a trace code from their strawberry packaging into an online form for a chance to win monthly cash prizes.

As a result, California Giant was successfully able to tie marketing efforts back to sales in a quantifiable way while adding contact information for confirmed California Giant purchasers into their database. 

Travel Themed Consumer Promotion

SUNSET® wanted to execute a promotion that delivered a sizeable increase to their consumer database and provided in influx of valuable shopper insights.

DMA Solutions brought the Campari Tuscan Trip Sweepstakes to life which offered shoppers the chance to win a once-in-a-lifetime, all-expense paid trip for two to the Tuscan region of Italy. With nearly half a million submissions, this sweepstakes was one of SUNSET®'s most successful promotions to date. It also set the stage for the type of exciting engagement opportunities that shoppers could look forward to from the brand.