Born out of the desire to educate influencers to build brand ambassadors, our team invited 15 top food bloggers and registered dietitians to the Natural Delights Medjool date groves in Yuma, Arizona. As a part of our strategy to develop brand evangelists, the influencers spent three days learning about the Natural Delights brand by having hands-on experience harvesting Medjool dates, getting to know the growers, and experiencing the uniqueness of the growing region. Following the event, each influencer shared their personal experiences with the brand to their followers – a storytelling foundation that was woven through in each of their subsequent posts for years to come.
On a mission to advocate for an increase in consumption of fresh fruits and vegetables, our team works diligently to curate the perfect pitch to secure placements in national consumer media. From new product launches to unique recipes, we seek to inspire people to think about fresh produce differently. With relationships with some of the biggest food, fitness and lifestyle publications, we are able to work on behalf of the brands we serve to raise brand awareness and elevate leadership within the industry. These secured placements serve as evergreen content for your brand as magazines are proving to have a longer life than newspapers and traditional print advertisements.
As a presenting sponsor for the Castroville Artichoke Festival, Ocean Mist Farms was looking for local media coverage of the event. Our team secured television interviews with Ocean Mist at the festival to help leverage their leadership and encourage members of the community to visit and experience the event first-hand.
To ensure that Ocean Mist Farms is elevated as a leader in the industry, we work to create a year-round media strategy that includes press releases and editorial placements. Our team works to supply the trade publications with exclusive editorial content, press releases with photos and quotes, and answers to media requests on trending topics. Additionally, we are able to secure in-person video interviews at industry events and trade shows. By creating a consistent media strategy, the brand is featured in the trade publications and becoming top of mind to the industry.
By utilizing our influencer partnerships to create trending and unique branded content for California Giant Berry Farms, our team is able to pitch the brand to consumer publications as a resource for beautiful and engaging content. As a result of this strategy, our team was able to earn national media coverage in ElleDecor.com for the brand’s Naked Berry Wedding Cake as one of the magazine’s favorite Valentine’s Day desserts. The influencers supporting California Giant Berry Farms are constantly brainstorming new ways to showcase berries and work with us to promote the brand across all digital platforms which in turn, elevates the brand to consumers.
In an effort to help spread our clients' brand messaging and elevate awareness, we utilize our partnerships with registered dietitians to secure local and nationally syndicated television segments. By partnering with registered dietitians, brands are able to obtain third-party validation from qualified influencers to reach a larger audience with these segments. These videos can then serve as owned content for the brand to be used on the website or in tradeshow booths.
Consumer research shows that 70% of millennial shoppers prefer product endorsements by non-celebrities and nearly 60% of all shoppers take into consideration a blog or social media recommendation before they’re willing to make an in-store purchase. Not only do food influencers provide relevant content for brands to share across their own digital platforms, but they create a third-party validation by being an advocate and extension of the brand they are representing. Working with influencers takes time to build the right kinds of relationships with the best advocates for fresh produce brands, which is why our vetting process is the most rigorous in the industry.
To showcase the brand’s leadership in the healthy convenient snacking category, our team created a highly visual media kit to educate and inspire editors of consumer publications. Including the company background, product line descriptions, RD supported content and thought leadership from the brand, the media kit has proven to be a valuable tool when pitching the brand to the media. As a result of this robust resource, the brand was able to secure a placement in Parents magazine and received national coverage as a healthy lunchbox solution.
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