Social Media

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Dog-loving Social Strategy

Knowing the large population of dog-lovers and that celery is a healthy treat for our furry friends, Dandy celery was introduced as the ultimate snack for both humans and their dogs through this multi-faceted Dog Days of Summer sweepstakes.

The social piece of the larger sweepstakes included flash promotion giveaways throughout the sweepstakes that were themed with different dog-loving prizes and call outs, branded Giphy stickers, and targeted ads to drive traffic to the larger sweepstakes. We also encouraged user-generated content from our audience by asking that they share photos of their dogs and tag us. This was an additional way to generate buzz and participation in the promotion. This social strategy brought the following results:

Over 1,000 new Instagram followers
6,521 link clicks from social 1
21 story mentions
2 million Giphy sticker views

More Social Media

Strategic Social Partnership

Natural Delights partnered with Simple Green Smoothies to elevate awareness of Medjool dates’ nutritional benefits during January when shoppers are at the height of health and wellness mindfulness. The goal was to not only grow product awareness with Simple Green Smoothies' highly relevant audience but to also grow Natural Delights' Instagram following by hosting a joint flash promotion.

This partnership resulted in nearly 1,000 new Instagram followers and 6,700+ engagements.

Community-Minded Retail Partnership

Our team created and launched a Facebook/Instagram ad for Natural Delights to inform customers of their support of Brighter Bites by donating $0.25 for every package purchased at select H-E-B stores. The goal of these ads was to create awareness of the partnership, drive store traffic, and increase sales of Natural Delights’ Medjool Dates.

These ads garnered a 135% increase in impressions (453,139 impressions) compared to a previous retailer ad and 5,118 link clicks thus driving great engagement at a CPC of $0.29.

Social Media Scavenger Hunt

As a brand that is only available in the summertime, and is many times sold under importer brands, Summer Citrus from South Africa wanted to create a promotion that would get both consumers and retailers excited about their products being in store.

DMA created Taste of Summer advertisements that mirrored flash promotions in order to intrigue audiences to both follow our page and participate in a scavenger hunt to find our fruit. Consumers were asked to go to their local grocery store and post a picture with the fruit once they found it. If they were unable to, we asked that they tag their retailers to let them know they wanted the fruit to be available in store. In conjunction, we ran retailer ads driving consumers to areas and stores in which we knew fruit was available.

This strategy brought the following results:

583,108 brand impressions
10,003 social media engagements
29,987 website visits

Traffic-Driving Content Strategy

After launching a new website with a product locator, our social media experts wanted to drive traffic to the product locator through social posts during one of the top celery usage occasions of the year: Thanksgiving. With a series of boosted posts leading up to the national holiday similar to this one, we were able to drive consumers to engage with the website by searching for where they could find Duda products in their area.

As a result, we collected valuable data about the zip codes and regions consumer searches occurred that Duda was able to leverage with their sales team.

Social Media Photography

Our team of social media specialists and graphic designers develop visual content for Cut 'N Clean's social media platforms that align with the brand's personality and design aesthetic.

Social Media Photography

Our team of social media specialists and graphic designers develop visual content for Darling Clementine's social media platforms that align with the brand's personality and design aesthetic.

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