Social Media

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Dog-loving Social Strategy

Knowing the large population of dog-lovers and that celery is a healthy treat for our furry friends, Dandy celery was introduced as the ultimate snack for both humans and their dogs through this multi-faceted Dog Days of Summer sweepstakes.

The social piece of the larger sweepstakes included flash promotion giveaways throughout the sweepstakes that were themed with different dog-loving prizes and call outs, branded Giphy stickers, and targeted ads to drive traffic to the larger sweepstakes. We also encouraged user-generated content from our audience by asking that they share photos of their dogs and tag us. This was an additional way to generate buzz and participation in the promotion. This social strategy brought the following results:

Over 1,000 new Instagram followers
6,521 link clicks from social 1
21 story mentions
2 million Giphy sticker views

More Social Media

Social Media Scavenger Hunt

As a brand that is only available in the summertime, and is many times sold under importer brands, Summer Citrus from South Africa wanted to create a promotion that would get both consumers and retailers excited about their products being in store.

DMA created Taste of Summer advertisements that mirrored flash promotions in order to intrigue audiences to both follow our page and participate in a scavenger hunt to find our fruit. Consumers were asked to go to their local grocery store and post a picture with the fruit once they found it. If they were unable to, we asked that they tag their retailers to let them know they wanted the fruit to be available in store. In conjunction, we ran retailer ads driving consumers to areas and stores in which we knew fruit was available.

This strategy brought the following results:

583,108 brand impressions
10,003 social media engagements
29,987 website visits

Social Promotion

As a fun way to connect with male shoppers, SUNSET leveraged the hype around #Movember with a social-centric promotion that highlighted their Mokumato tomato variety.

The month long promotion brought awareness to men's health issues while giving consumers a fun, engaging way to enter to win manly prize packs.

Social Promotion

Natural Delight's first large-scale social media promotion was designed to attract health and wellness shopper personas via the brand's social media platforms. Messaging centered around Medjool dates' numerous nutritional benefits as well as their position as a source of natural and sustained energy.

Through relevant social content and targeted advertising, the promotion earned the brand 10,370 consumer contacts who were all vying for a chance to one of 150 prize packs.

Traffic-Driving Content Strategy

After launching a new website with a product locator, our social media experts wanted to drive traffic to the product locator through social posts during one of the top celery usage occasions of the year: Thanksgiving. With a series of boosted posts leading up to the national holiday similar to this one, we were able to drive consumers to engage with the website by searching for where they could find Duda products in their area.

As a result, we collected valuable data about the zip codes and regions consumer searches occurred that Duda was able to leverage with their sales team.

Social Media Photography

Our team of social media specialists and graphic designers develop visual content for Cut 'N Clean's social media platforms that align with the brand's personality and design aesthetic.

Social Media Photography

Our team of social media specialists and graphic designers develop visual content for Darling Clementine's social media platforms that align with the brand's personality and design aesthetic.

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